The 50 best staycation destinations revealed from famous beach towns to Cotswolds villages

BRITAIN’S best staycations for 2026 have been revealed, with Cornwall’s St Ives once again taking the top spot and the Northumberland village of Bamburgh in second place as a new entrant.

The annual staycation report, based on a survey of 2,000 adults, revealed Bourton-on-the-Water and Salcombe have risen in popularity while other seaside destinations also saw shifts in the rankings.

Brighton overtook Lyme Regis after climbing to sixth place, ahead of the Dorset town, which has moved from fifth last year to seventh.

Almost a third of adults (28 per cent) are more likely to take a holiday on home soil this year than in 2025.

The research, commissioned by Sykes Holiday Cottages, also found 38 per cent plan to take their main holiday in the UK this year, rising to 53 per cent among Gen Z.

This compares with 34 per cent of adults who said the same last year, while Gen Z’s interest in UK holidays has risen from 45 per cent in 2025.

James Shaw, chief commercial officer at the holiday brand which launched the annual Staycation Index Report, said: “The continued popularity of UK breaks demonstrates that staycations remain a key part of how Brits holiday.

“More people are choosing to stay at home and prioritising value, flexibility and reassurance when planning time away, particularly amid ongoing uncertainty around overseas travel.

“What’s especially notable this year is the growing influence of younger travellers, Gen Z is increasingly embracing UK holidays, with more people opting for experience-led trips that combine scenery, food, culture and the chance to explore multiple destinations in one break.

“From seaside towns and national parks to countryside retreats, the UK continues to offer an enormous variety of holiday experiences, and that’s reflected in the strength and diversity of destinations featured in this year’s rankings.”

The research also found when it comes to budgeting, staycation goers expect to spend an average of £1,171 in total on accommodation, food, travel and spending money.

It also emerged 64 per cent are planning to – or have considered – a multi-destination road trip, stopping off at an average of three locations.

Coastal spots (65 per cent) are the most sought after, followed by rural areas (56 per cent) and national parks (38 per cent).

Tourist attractions (48 per cent) were big influences when deciding where to visit, alongside locations with fond memories (38 per cent) and good reviews and ratings (35 per cent).

Of the 78 per cent hoping for a UK break this year, 67 per cent say they enjoy the country’s scenery and nature, while 48 per cent claim it’s simply the time they have to switch off and relax.

The research, carried out via OnePoll, found 14 per cent have been influenced by a film or TV show, with Peaky Blinders the most influential following its film release this year (11 per cent), set in Birmingham.

Similarly, Northern Island, home of the Game of Thrones prequel, and Northumberland, which was a location for Jurassic World, were also popular (both 10 per cent).

James Shaw, added: “For many people, holidays remain one of the most important opportunities in the year to properly switch off and spend quality time together, even as budgets remain under pressure.

“What this research highlights is that UK travel continues to appeal because it offers both convenience and variety – whether that’s a coastal escape, a countryside road trip or revisiting places that hold personal memories.

“We’re also seeing more travellers embrace flexible, multi-stop breaks, with people increasingly keen to experience more of what the UK has to offer in a single trip.”