Visits to the Balearic Islands dropped in January of this year, and restaurant bookings are also down causing concern in the industry. However, plans to cap visitor numbers on one island are going ahead
Restaurants in the Balearics have seen a drop in trade(Image: Getty Images)
Tourism bosses in Spain have been left concerned over dropping numbers in the hospitality industry amid a ‘disastrous’ start to the year for the Balearic Islands.
The islands, which include the popular destinations of Majorca, Ibiza, and Menorca, saw a drop in international visitor numbers of 8.83% in January. While restaurants also saw a drop in footfall, attributed to rising prices, across 2025.
Overall, across the Balearic Islands there was a 3% drop in restaurant footfall across 2025. While the amount might sound small, the tight profit margins in hospitality and the islands’ heavy reliance on tourism mean that modest drops can have a substantial impact.
The decline in restaurant customer numbers is being partly attributed to rising prices across the islands, the Majorca Daily News previously reported. Data analysts pointed out that in areas where dining is the most affordable, such as the mainland regions of Castile-La Mancha and Extremadura, customer numbers grew.
The analysis concluded: “This behaviour suggests that consumers have reached a price ceiling, which limits price increases in the most expensive areas and reinforces the idea of a restraint in real spending, even in areas traditionally less price-sensitive.”
The restaurant industry is also concerned about the numbers for 2026. Juanmi Ferrer, president of the CAEB Restaurants Association, representing island outlets, remarked that the year kicked off with a “disastrous January” and predicted it would be “like last year, or at most a little worse”.
He explained: “The last thing a restaurant owner wants is to raise prices, because that means fewer customers. This year we’ll try to absorb those extra three to four percentage points of inflation as much as we can.”
One option being considered is a restaurant voucher scheme, similar to a recent initiative across the island that supported shops. The retail scheme gave all residents aged over 16 four vouchers worth €15 each, which could be used on purchases of €30 or more, to encourage people to shop locally.
During summer 2025, concerns emerged that certain Majorcan resorts had become “completely dead”, with Miguel PérezMarsá, chairman of the nightlife association, saying: “The tourists we’re interested in are being driven away; they don’t feel welcome and are going to other destinations.” His comments came as thousands took to the streets in overtourism protests.
At last year’s World Travel Market (WTM) in London, Ibiza’s Tourism Minister, Jaume Bauza, acknowledged declining visitor numbers, revealing that 20,000 fewer British tourists visited the renowned party destination during the 2025 peak season compared to the previous year. Industry experts have suggested this decline may reflect holidaymakers deliberately shifting their travel dates to October and November to capitalise on more affordable rates.
However, it should be noted that such a dip comes at the end of several record years for tourism on the island chain, with Brits and other Europeans flocking in huge numbers to the Balearics post-Covid.
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Despite the drop in numbers causing alarm, the islands are continuing with measures to tackle overtourism. Plans have been announced to slash the number of daily cruise ship berths from 8,500 to 7,500 between June and September in Palma, Majorca, meaning fewer cruise ship passengers arriving once the change is implemented between 2027 to 2039.
Only three cruise ships would dock in Palma each day, with only one of these vessels allowed to transport more than 5,000 passengers. Opposition party PSOE – a socialist party for the Balearic Islands – also put forward a proposal recently for visitor numbers to be capped across the islands at 17.8 million a year. However, its proposal was rejected.
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