The Which? survey has uncovered plenty of hidden gems to explore this summer, as well as revealing some surprises at the bottom of the rankings including some stylish seaside towns that failed to impress
The winning seaside town grabbed the title for the sixth year in a row(Image: Owen Humphreys/PA Wire)
Nothing beats a day at the seaside. A combination of heatwaves and the school summer holidays means the resorts are likely to be packed over the coming weeks.
That’s why consumer magazine Which? has run a survey on the best and worst seaside destinations, surveying over 5,300 people about their experiences in the past year. It quizzed visitors on everything from the quality of beaches and scenery, to the food and drink on offer, accommodation, tourist attractions, and value for money.
The results have yielded a number of surprises, but the town taking the top spot has remained the same for the sixth year in a row.
Bamburgh in Northumberland, famous for its vast coastline and beach featuring a castle, yet again came number one with an overall score of 84%. One visitor said: “It’s just gorgeous and is as good now as it was years ago; it’s not been spoiled by commercialisation. What made it successful then has been retained.”
The North East had a strong showing in the rankings, with Tynemouth in Tyne and Wear coming in second at 82%, making it a close competitor for Bamburgh. Its score included five stars for its seafront and food and drink including “wonderful fish and chips” according to one reviewer. Another said: “Tynemouth has a fantastic high street with a range of cafés, restaurants and shops complemented by historic buildings and a fabulous beach.”
Coming in third was St Andrews in Scotland with 81%, and Fife also scored another top ten place with Crail at number five. Known as the home of golf, St Andrews was praised for being a “lovely town with plenty of amenities. It does not feel overcrowded despite having many tourists.”
Many classic seaside towns in Norfolk, Suffolk, and Sussex came in at the bottom of the list, and there were some surprisingly low scores for the gentrified towns of Margate and Newquay, which failed to impress. Margate scored just 53%, its overall percentage brought down by getting one star for peace and quiet, while Newquay in Cornwall scored 55% and got only two stars for value for money.
One visitor said: “Newquay feels like it has seen better days. Apart from the beaches and pubs, it has relatively little to offer a tourist. It perhaps serves better as a base to experience other parts of Cornwall.” Another explained: “There are lovely bits and unlovely bits of Newquay. The beaches are wonderful but the town is a bit shabby and run down.” Its beaches still managed to score four stars in the survey.
Close to the bottom were Great Yarmouth in Norfolk, with 46%, and nearby Lowestoft in Suffolk, with the same score. However, the dubious honour of worst seaside town went to Bognor Regis in West Sussex on the south coast.
Scoring just 41% overall, Bognor got one star for most categories. One visitor said it was: “Lacking investment, slow to supply tourists what they need.”, and another wrote: “The place is run down and feels neglected.”
Rory Boland, Editor of Which? Travel said: “The North East has emerged as this year’s favourite seaside spot, a reflection of its outstanding beaches and the fact that holidays here can be fantastic value for money.
“It also shows that there are special seaside towns in every corner of the UK. From Swanage to Plockton, Southwold to Conwy, you’ll have a great time in many of the country’s lesser-known destinations, and should save some money too.”
Top 30 seaside towns and villages
- Bamburgh — 84%
- Tynemouth — 82%
- St Andrews — 81%
- Aldeburgh — 80%
- Crail — 80%
- Frinton-on-Sea — 80%
- Portmeirion — 80%
- St Davids — 79%
- Bude — 78%
- Southwold — 78%
- North Berwick — 77%
- Plockton — 77%
- St Ives — 77%
- Swanage — 77%
- Lyme Regis — 76%
- Lytham St Annes — 76%
- Portstewart — 76%
- Conwy — 75%
- Dornoch — 75%
- Filey — 75%
- Lynmouth — 75%
- Sidmouth — 75%
- St Mawes — 75%
- Tenby — 75%
- Tobermory — 75%
- Wells-next-the-Sea — 75%
- Whitley Bay — 75%
- Broadstairs — 74%
- Falmouth — 74%
- Llandudno — 74%
Bottom 30 seaside towns and villages
- Ilfracombe — 57%
- Minehead — 57%
- Bridlington — 56%
- Cleethorpes — 56%
- Fishguard — 56%
- Seaton — 56%
- Torquay — 56%
- Abersoch — 55%
- Colwyn Bay — 55%
- Morecambe — 55%
- Newquay — 55%
- Barry Island — 54%
- Skegness — 54%
- Mablethorpe — 53%
- Margate — 53%
- Paignton — 53%
- Southport — 53%
- Herne Bay — 52%
- Littlehampton — 51%
- New Brighton — 51%
- Weston-super-Mare — 50%
- Burnham-on-Sea — 48%
- Clacton-on-Sea — 48%
- Southend-on-Sea — 47%
- Bangor — 46%
- Blackpool — 46%
- Fleetwood — 46%
- Great Yarmouth — 46%
- Lowestoft — 46%
- Bognor Regis — 41%
Have a story you want to share? Email us at webtravel@reachplc.com