Summer holidays this year are set to look a bit unusual for Brits, with travellers looking to find ‘certainty’ and ‘safety’ before they book a trip amid ongoing global turmoil
Holidaymakers don’t want to get caught out (stock photo)(Image: Getty)
Holidaymakers are facing some big changes this summer, with more and more Brits hesitant to book their getaways amid ongoing uncertainty.
New temporary rules have been brought in that allow airlines to merge or cancel flights in the face of potential fuel shortages over the next few months. The guidance means that an airlines which run multiple flights to the same destination in one day could merge these flights to save on fuel.
This would act as a kind of contingency in the face of the ongoing ripple effects from the Iran-US war, and the closure of the Strait of Hormuz – a narrow waterway through which one fifth of the world’s oil passes. These new proposals would ensure that airlines won’t be penalised for merging routes, to try and keep the number of cancellations to a minimum – and they will retain any landing or takeoff slots.
READ MORE: Families must ‘pay for plane seats’ or face being split as fuel crisis threatens holidays
But this is not the only recent signal that changes are en route in the travel industry. A major lawsuit issued successfully by a holidaymaker over a lack of sun loungers at his resort might on the surface not appear to be a landmark moment, but experts tell the Mirror that it indicates a crucial change in attitude from travellers, who are determined to ensure “certainty” when booking a trip, and demand value for money amid the backdrop of international tensions, reactive financial markets, and the cost of living continuing to bite.
The Mirror takes a look at all the ways in which Brit’s approach to holidays looks to be changing this summer, from new-found hesitancy to visit the US, all the way to a surge in staycations, amid fears of fuel uncertainty.
No more ‘dawn dash’ for sun loungers
A landmark lawsuit brought by a German holidaymaker against his tour operator after he and his family were unable to secure sun loungers during their trip to the Greek island of Kos marks a major change on the horizon. The man travelled to the Greek island with his wife and two kids, paying €7,186 (£6,211) for a package holiday – but other guests at the resort relentlessly ‘reserved’ sun loungers using towels, meaning he and his family were unable to find a space.
David Eggert, 48, from Dusseldorf, said “it was a big hotel, very fancy, with about 400 loungers. And all 400 loungers had towels on them. The people were not actually using the loungers, and the guests went into town or went back to bed and slept.”
He said he believes it is a “very, very important ruling” that the judges in Hanover found in his favour, saying that though the tour operator did not run the hotel itself, they had a duty to make sure there is a “reasonable” number of sun loungers in proportion to guests. “When the holiday season starts in June and July and people face the same problem, they will say: ‘Look, somebody sued a tour operator over this. I’ll do the same’,” he claimed, “If thousands of holidaymakers start suing travel companies, the costs will run into the millions”.
Hotels throughout Europe are reportedly cracking down on the practice of visitors claiming sunbeds with towels or other personal belongings. One holiday camp operator in France is said to have introduced an alarm system where a horn is used on two occasions throughout the day. Anyone who isn’t using their claimed lounger at that time loses it – with their items popped to lost property.
“The recent sun lounger lawsuit may sound minor, but it actually reflects a major change in traveler expectations,” travel expert Declan Somers, CEO of Mobal, tells us. “People now expect the operational reality of a holiday to match the experience being marketed online. After years of cancellations, delays, and travel instability, tolerance for avoidable friction has dropped sharply.”
He adds that the “travel companies that will win big in 2026 are those that focus on reducing uncertainty, managing expectations honestly, and making the travel experience feel controlled, from booking to return.”
Fellow travel expert, Alexandra Dubakova, CMO of Free Tour, echoes these sentiments. “The recent legal victory for the traveler who sued sun loungers is a turning point. It is something that some tourists considered funny and a slightly annoying part of the holiday experience. People had somehow accepted it as a cultural quirk of resort life, and the court ruling changed that. It categorized a lack of facilities as a contractual defect.
“The ruling sets a precedent for tour operators as they can no longer sell a vibe or sunny dream. They need to sell specific and functional inventory. If you advertise a 500-room resort with only 50 loungers, you are now legally liable for a ‘diminished experience’. As a result, we expect hotels to implement strict booking systems to avoid legal issues.”
Merged flights chaos
Dubakova explains that the new rules proposed to limit flight cancellations through mergers might be a necessary evil for airlines to save fuel, but it comes with some downsides for tourists.
“The decision by the government to allow airlines to merge flights and cancel them is, as they say, a double-edged sword. From the airline’s point of view, it is a necessary measure to save costs. Flying near-empty planes just to keep airport slots is a financial disaster and a waste, given the current fuel shortage.
“Unfortunately, for travellers, this means inconsistency. Air travel is about to become more like bus travel. You might book a 10:00 AM flight and get merged into a 2:00 PM one. On the brighter side, it will prevent the last-minute chaos since airlines consolidate two weeks out.”
Before the conflict, Europe as a whole had about 37 days’ supply of available. Now, this is likely to have dropped to 30 days, with the International Energy Agency (IEA) warning that 23 days is the critical point at which some airports would run out of fuel.
As airlines merge flights to conserve fuel, families who booked together may find themselves rebooked onto replacement aircraft where they are scattered across the cabin. Notably, there is no UK law that requires children to be seated with their parents on a plane. Airlines can legally separate even those under five from their parents, although this would be against Civil Aviation Authority (CAA) guidelines.
The CAA says: ‘Young children and infants who are accompanied by adults should ideally be seated in the same seat row as the adult. Where this is not possible, children should be separated by no more than one seat row from accompanying adults. This is because the speed of an emergency evacuation may be affected by adults trying to reach their children.” “
If airlines start consolidating flights, a family of four ‘may be rebooked onto the same replacement flight but not necessarily seated together,” Somers warned.
Brits swerving the US to avoid ‘friction’
Long a popular destination for British holidaymakers, data from the World Travel and Tourism Council suggests that tourists from the UK are avoid booking a holiday to the US amid political tensions – with the country the only one predicted to “see a decline in international visitor spending last year.”
Somers explains: “I’m seeing a noticeable shift in how people view long-haul travel to destinations like the U.S. The hesitation is less about one specific political issue and more about accumulated friction. Think of tougher border perceptions, social tension, unpredictable airport experiences, and the feeling that international travel currently requires more emotional energy than before. Travellers today want journeys that feel smooth and manageable, not just exciting.”
“Yes, tourists are avoiding the US,” Dubakova adds, “which was among the top three vacation spots for Brits. The political atmosphere is negatively impacting the experience of tourists, making them feel unsafe. We are getting twice as many inquiries about Japan and Scandinavia because their political situation is more stable. Unfortunately, it seems the US is losing its automatic status as a preferred summer holiday destination for Brits.”
Rise in ‘staycations’
Brits are choosing to book holidays within the UK because they fundamentally want to feel secure in their investment, Somers explains. “What I’m seeing this summer is not people abandoning travel; it’s travellers becoming far more focused on certainty and operational reliability. Rising fuel concerns and the possibility of airlines merging or cutting flights are pushing many Brits toward UK holidays, not because they suddenly prefer domestic travel, but because it feels logistically safer. Travellers are no longer choosing purely on destination appeal; they are increasingly evaluating how vulnerable a trip is to disruption, rerouting, or cancellation.”
Dubakova agrees, explaining that it’s a way of maintaining certainty and ‘control’. “With the current fear of fuel shortages, Brits have opted for staycations and holidays in the UK based on predictability. People are conducting a risk assessment before planning their holiday. If they book a vacation in the UK, there will be fewer factors that they cannot control. They won’t be worried about being stranded by a sudden surge in airfare- fuel surcharges, or a fuel-related flight cancellation.”