EASYJET will launch a loyalty program in 2027, to reward repeat bookers of both its flights and holidays.
Customers will be able to accrue points based on how much they’ve spent, which they’ll then be able to use for discounts on future bookings.
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The airline said that it benefits from a “local customer base” with lots of “returning” flyers and essentially wants to reward them for it.
Not many details about the scheme have been announced, but talking to the Financial Times, easyJet CEO Kenton Jarvis said that it would have “broad appeal”.
He added: “Not only do we have commuters… but also people who book holidays accumulate value that they can redeem either on a flight or on holiday.”
Reading between the lines, it doesn’t seem that easyJet will be replacing its easyJet Plus scheme, which is already in place and designed for frequent flyers.
easyJet Plus is available for an annual fee of £249, where passengers benefit from ‘Plus’ bag drop, speedy boarding, inclusive allocated seating and fast track security – and other ‘exclusive benefits’.
Many other airlines operate loyalty schemes, and recently British Airways made a change to the way its tier points count towards silver or gold membership.
As of April 2026, members of the British Airways Club started earning points based on the money they spend with the airline, rather than based on distance they have flown.
For every £1 they spend, they will earn one tier point, which makes it tougher for flyers to earn the top status.
According to the Financial Times, Virgin Atlantic said more than 10,000 BA members had switched to its programme after offering to match the status of any customers booking a flight.
Earlier this year, easyJet announced it would be launching new routes from the UK – some of which are from Newcastle International Airport, its newest base which it opened in March.
In October, the airline will begin flights from Newcastle to Fuerteventura providing a winter sun escape to the Canary Island.
Anyone wanting to visit Reykjavik, Iceland, can travel from Newcastle from October 27 twice a week, on Tuesdays and Saturdays.