From World Cup watch parties to spa breaks and seaside getaways, guests can enjoy a slap-up breakfast on the house
Best Western has more than 200 properties across the UK(Image: Getty)
If this current heatwave has got folks fantasising about a proper summer getaway, they’re certainly not alone. There’s something about not having to make the bed or sort out breakfast that makes a morning on holiday feel infinitely more relaxing.
But with household budgets under pressure, finding a getaway that won’t break the bank is more crucial than ever. Hotel breakfasts alone can easily set a family back £40 or more per day, which is why Best Western’s latest summer offer really catches the eye.
Holidaymakers who book a break with Best Western before the end of July can bag a free breakfast for the duration of their stay. To help you capitalise on this, we’ve explored how a tasty start to the day can be teamed up with their newly launched “GEMS” (Great Experiences, Memorable Stays) packages.
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With the 2026 World Cup currently taking over our screens, attempting to host watch parties in a stuffy living room isn’t exactly appealing. With selected Best Western locations offering dedicated sports packages or lounge bars, escaping for a football-watching break could prove an inspired choice, reports Wales Online.
These convenient bundles combine a hotel room with local experiences, meals or added extras, making the entire trip simpler to arrange. Whether you’re sticking closer to home in Wales or venturing further afield, here are some of the smartest ways to maximise the offer this summer.
Enjoy a free breakfast at over 200 Best Western properties
The deal ends on July 28.
Of course, the UK is also home to some of the finest golf courses in the world, and many Best Western hotels provide specially designed packages for golfers. Trade the confines of the office for the fairways with a package that includes your stay and course access.
If the summer heat is leaving you feeling more exhausted than energised, a spa package might be exactly what you need. Guests can enjoy a short break with accommodation and spa access, with optional treatments available at a selection of Signature Collection Hotels.
These include a Sunday Slowdown Spa Break at Ringwood Hall Hotel and Spa, a Twilight Spa Escape at Moor Hall Hotel or an Afternoon Tea and Spa Experience at Castle Bromwich Hall Hotel.
As temperatures rise, many Brits are drawn towards the coast. Best Western boasts a range of seaside hotels positioned along some of the UK’s most breathtaking coastlines, including Brighton, Blackpool, Newquay and Scarborough. Before venturing out to build sandcastles in the sun, a complimentary breakfast awaits.
City breaks are equally popular with families seeking entertainment during the summer holidays. With over 200 Best Western properties scattered across the UK, there are as many as 12 places to stay in London, with many more in sought-after destinations such as York, Manchester, Bristol and Edinburgh, offering numerous heritage and urban escapes.
With a growing number of Brits opting to holiday on home soil this summer, Macdonald Hotels is offering a range of breaks for golf enthusiasts and spa-goers, with discounts available at selected venues. For families seeking great-value getaways with entertainment and activities on their doorstep, Parkdean Resorts boasts more than 65 parks in coastal spots across the UK.
One guest who stayed at the Best Western Aberavon Beach Hotel described it as a “Brilliant hotel”, adding: ” A first class experience, pleasant stay, staff very helpful, rooms good, breakfast just what you want, good place to stay.”
Another traveller who opted for a more tranquil semi-rural stay near the Heritage Coastline chose the Premier Heronston Hotel and Spa, saying: “We were looking for somewhere to stay that was local to a beach and luckily this hotel is near Ogmore by Sea. We had a lovely, spacious room. We have 2 small children, and the hotel went above and beyond to help us with all our needs.”
A third guest who stayed at the upscale Best Western Lamphey Court Hotel and Spa remarked: “Absolutely spot on. The staff on arrival were excellent, kind and patient. Went out of their way to accommodate us. Nothing was hurried. Room was spacious and spotless. I wanted to take the bed home. Food in both restaurants was really good and breakfast although buffet style was all fresh ( I’m a fussy breakfast eater ) A perfect stay – trying to find an excuse to go back.”
Not every visitor was quite so enthusiastic, however, with one reviewer of the Pontypool Metro Hotel commenting: “The views from the hotel are not brilliant, however, everything else was very good. The room was spacious and clean and tidy. The staff were friendly and efficient. The lounge area was small but adequate. Breakfast was well-cooked and tasty. All in all a very satisfactory stay.”
A separate guest who stayed at the very same hotel offered a contrasting perspective, writing: “I came and stayed here when I was setting up a new retail store on the park. Safe car park, friendly staff. The bar is 24/7 which for me was great as I was working overnight shifts. Thank you for an easy stay, my partner and I are already planning to come back.”