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Overlooked seaside village with famous neighbour named best in the UK for 2026

This lively village beat seaside favourites from Brighton to Folkestone to be named the best beach location in the UK. But many people overlook it as a destination as a famous seaside town is just down the road

The village beat seaside favourites such as Folkestone and Wells-next-the-Sea(Image: Getty Images/iStockphoto)

Set along the Pembrokeshire Coast National Park, it’s easy to overlook this charming village. After all, you’ve got so much to see on this one stretch of coast, from the classic seaside town of Tenby to the family-friendly Pendine Sands.

Saundersfoot has often been snubbed as a coastal destination thanks to its famous neighbours, but it’s now topped Time Out’s list of the 16 best seaside towns in the UK. The publication summed it up as “an energetic village with one of Wales’ best-looking beaches”, praising its beachfront saunas, independent restaurants, and Blue Flag beach.

Its wide sandy beach has lifeguards during the summer, so you can take a dip in the shallow waters. Next to the beach, you’ll find a charming harbor area where you can see small fishing boats coming in, as well as browse a range of surf shops, cute cafés, and shacks selling snacks and ice cream.

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While you can enjoy strolls along the promenade, it’s not just the sea views that will keep you interested. A series of old tunnels, which used to belong to a railway, are open for walkers, taking you through the heart of the cliffs. The walk from the town to Wisemans Bridge includes lots of places to stop for a cup of tea on the beach, or sometime exploring rock pools when the tide is out.

Away from the seafront, Saundersfoot has a compact high street with the usual seaside town shops, and there’s a focus on independent businesses, so you can pick up artisanal souvenirs and arts and crafts.

Close to the village is the charmingly old-fashioned Folly Farm Adventure Park and Zoo, a holiday park that has its own fairground with vintage rides such as carousels and dodgems. There’s also a small zoo with a barn where kids can get up close and stroke various friendly animals.

Manor Wildlife Park is also just a short drive away. This open-air zoo has a number of trails where you can spot exotic animals from around the world, and includes both an indoor soft play and outdoor playground, so there’s something for all weathers.

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Along the seafront, you’ll find a number of places to stay, such as the St Brides Spa Hotel, famous for its clifftop views across the harbor and beach. The Gower Hotel offers traditional seaside hotel vibes, offering three-star accommodation, as well as a bar and restaurant that serves freshly-caught fish from the sea just steps away.

Despite its newest honour, Saundersfoot remains a relatively inexpensive coastal property spot. According to Zoopla, the average house price last year was £279,000, making it a cheaper place to enjoy seaside living than many other towns on the Time Out list.

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