Most underrated places to stay in 10 top holiday hotspots that will save you up to 69 per cent

IF you’re trying to figure out which country is the absolute cheapest for a summer getaway, you’re asking the wrong question.

After digging through thousands of our Summer 2026 bookings, the data made one thing blindingly obvious.

The biggest savings don’t come from swapping Spain for Turkey or Greece for Tunisia. They come from swapping one resort for another.

In almost every major holiday destination, there is one specific pocket quietly delivering far better value than the rest.

Sometimes it’s because it sits just a few miles outside a famous hotspot, and other times it’s simply because a place hasn’t shaken off an old reputation it no longer deserves.

The upshot is that you can bag the exact same week in the sun for a fraction of the cost just by shifting your search field a few miles down the coast.

I’ve crunched the numbers to find the cheapest resort in each of Britain’s favourite holiday spots to show you exactly where the system is breaking in our favour.

10. Hammamet, Tunisia – 18 per cent cheaper

Tunisia has quietly become the ultimate value play for guaranteed Mediterranean sunshine without the inflated price tags of Egypt or Turkey, but Hammamet is the real standout.

Our booking data has it tracking at 18 per cent cheaper than the average holiday in Tunisia, serving up massive white sand beaches and a proper, historic old town and marina that gives it way more character than a standard, purpose-built resort strip.

I spotted a seven night stay at The Russelior Hotel & Spa, flying from Gatwick in September, from £350pp on a Bed & Breakfast basis.

And the thing I love most at this property is their dedicated, ultra-quiet saltwater lagoon section hidden at the back.

It completely bypasses the noisy main freshwater pools, giving you a high-end, peaceful oasis for a rock-bottom price.

9. Praia da Luz, Portugal – 26 per cent cheaper

The Algarve is dominated by high-premium names like Albufeira and Vilamoura, which completely swallow the search traffic and explains why Praia da Luz routinely slips under the radar.

But bookings here are coming in 26 per cent cheaper than the Portugal average despite sitting on one of the prettiest, cliff-backed horseshoe bays on the coastline.

You can lock in seven nights at Oasis Beach, flying from Stansted at the end of September on a self-catering basis, from £365pp.

Because the seafront is packed with incredible independent seafood spots, saving cash on the board is a no-brainer.

The biggest perk at this complex is that the clifftop walking trail starts literally right outside the reception gates, leading you directly up to the famous Rocha Negra headland for an elite sunset view without paying the premium prices of the frontline bars.

8. Chloraka, Cyprus – 27 per cent cheaper

When people look at Cyprus, not many people know that Chloraka even exists.

The data shows it is averaging 27 per cent cheaper than the Cyprus baseline while offering the exact same sea views and Mediterranean weather.

It’s a brilliant, simple switch if you don’t mind being slightly outside the main tourist hub.

I tracked down an early autumn week at Helios Bay from £460pp.

Don’t let the 3-star rating fool you – this place has an incredibly loyal following of repeat guests, and the easy local transport right outside the hotel is a big reason why.

The main municipal bus stop sits directly outside the hotel entrance, running a direct link straight into Paphos harbor every 10 minutes for pocket change, allowing you to entirely skip expensive car rentals or daily taxi fares.

How’s that for a hack?

7. Naama Bay, Sharm el Sheikh, Egypt – 28 per cent cheaper

Egypt has firmly established itself as a luxury-for-less destination, but the soaring popularity of its newest five-star resorts has started pushing average prices up.

Naama Bay completely bucks that trend, tracking at 28 per cent less than the average Egypt holiday while still putting you right in the heart of Sharm El Sheikh.

You can spend a week at Falcon Hills from £500pp, flying direct from Liverpool – and that’s all inclusive as well!

It’s a massive favorite for return visitors because it’s set back slightly from the central bustle, and this hotel even has a complimentary, on-site dive partnership.

The hotel runs a free daily shuttle to a private, sheltered coral reef section on the coast, meaning you can snorkel with incredible marine life straight from the shore without shelling out for an expensive commercial boat excursion.

6. Nuevo Horizonte, Fuerteventura, Canary Islands – 34 per cent cheaper

The Canaries are Britain’s ultimate holiday safety blanket because the weather is a safe bet all year round, but the downside is that peak-season markups can be savage.

That’s why Nuevo Horizonte is such a smart data loophole, sitting at 34 per cent cheaper than the Canary Islands average.

I found an all inclusive week at the Globales Costa Tropical, flying from Bournemouth, from £390pp.

You are paying for Fuerteventura’s legendary white beaches here rather than a flashy marble reception lobby, which is a trade I will make every single day.

And being in Fuerteventura, this hotel’s bike hire program is a massive bonus.

The hotel rents out high-spec cycles from the front desk for next to nothing, and because the coastal path running directly into neighbouring Caleta de Fuste is entirely flat, you can cruise into town for an evening out without ever paying a euro for a taxi.

5. Sarigerme, Dalaman, Turkey – 38 per cent cheaper

Turkey is always at the top of my list for sheer value, but Sarigerme is currently outperforming the market, running 38 per cent lower than the average Turkish booking.

It is infinitely calmer and more unhurried than Bodrum or Marmaris, making it the perfect spot to turn your phone off for a week.

I clocked a seven-night all inclusive break at The X Life Hotel, flying direct from Bristol, from £470pp.

Because it’s strictly an adults-only property, the vibe around the grounds is incredibly laid-back.

The hotel also has a specialised beach shuttle – they run an exclusive, free tractor-pulled shuttle wagon that shuttles guests down to their private sand lot all day, which sounds a bit quirky but is an absolute lifesaver for bypassing the intense midday Turkish heat on the sun-baked sand tracks.

4. Mgarr, Gozo, Malta – 40 per cent cheaper

Gozo is essentially Malta with the brakes tapped, and hopping on the quick local ferry drops your holiday bill by a staggering 40 per cent compared to the main island average.

Mgarr is a stunning harbour town where the water is crystal clear and the pace of life is completely relaxed.

A week at the Grand Hotel here starts from £495pp at the end of September on a room-only basis.

Booking room-only is a smart play here too, because the hotel sits directly above the active harbour, putting the island’s best independent seafood tavernas right at your feet.

And I’ve got a great tip for this hotel too: head down to the docks at 7am, because the local fishermen will sell you the catch of the day directly from their boats for pennies, and the harbour restaurants will happily grill it up for your dinner for a tiny prep fee.

Thank me later.

3. Malgrat de Mar, Costa Brava, Spain – 42 per cent cheaper

Spain will always dominate summer bookings, but Malgrat de Mar has come out as the cheapest major Spanish resort in my entire analysis, sitting at 42 per cent less than the average Spain hol.

It gives you an incredible balance of wide beaches, long promenades, and proper tapas bars that don’t fleece you for chips.

If you just want a cheap week in the sun, the Alegria Cartago Nova is hard to ignore at £205pp for seven nights, flying direct from Stansted.

The location does all the heavy lifting here, and the real insider secret is that the hotel sits just a two-minute stroll from the coastal train line, giving you a direct, traffic-free route straight into central Barcelona for less than the price of a pint.

2. Montecatini, Tuscany, Italy – 59 per cent cheaper

This was the absolute wild card of all the data I poured through.

Italy is rarely associated with budget package holidays, yet the Tuscan spa town of Montecatini came in at a mind-blowing 59 per cent cheaper than the national average.

The logic is simple: instead of paying eye-watering city-centre hotel rates in Florence or Pisa, you use this beautiful historic town as your base and commute in.

I spotted a week at the Boston Hotel from £285pp on a room-only basis.

And while you’re here, take the historic Funicolare cable car from the town centre up to Montecatini Alto.

It’s an ancient, red funicular railway that drops you into a medieval hilltop square packed with family-run trattorias where a proper plate of handmade Tuscan pasta costs a fraction of what you’d pay near the main tourist landmarks down in Florence.

1. Kavos, Corfu, Greece – 69 per cent cheaper

Across every single piece of data I analyzed for Summer 2026, Kavos delivered the biggest saving on the board, dropping an incredible 69 per cent below the average holiday anywhere in Greece.

I know the immediate reaction because Kavos has carried a rowdy party reputation for decades, but if you look past the main strip, the landscape has changed completely.

It now boasts excellent boat trips across to Paxos and some of the cheapest food and drink prices in Greece.

Take the Oula Maisonettes, where a week from Gatwick starts from just £255pp on a self-catering basis.

The property is run by a local family who harvest their own lemons directly on the grounds – perfect in a G&T, I might add.

So the insider play here is hitting up the pool bar for their homemade lemonade or evening cocktails – it’s entirely made from scratch using their own grove fruit and costs next to nothing compared to the commercial town bars.

I first went to this hotel in 2018 and it’s only grown in popularity since. Easy pick.

Prices correct at the time of publication.