The official Super Bowl halftime show on Sunday will feature Bad Bunny, the Grammy winner for album of the year, at the height of his powers and influence. Those upset by his onstage comments about the dignity of Latinos and immigrants, however, can turn to a competing bill featuring Kid Rock and Gabby Barrett.
Rock, the perennial MAGA raconteur and country-rock singer, will perform for the far-right activist group Turning Point USA’s counterprogramming event streaming across the conservative mediasphere. Turning Point USA is the activist group founded by the late Charlie Kirk, who was killed last year at a speaking event in Utah.
“We plan to play great songs for folks who love America,” Rock said in a statement announcing the bill. “We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible … or is it?”
“He’s said he’s having a dance party, wearing a dress and singing in Spanish? Cool. We plan to play great songs for folks who love America,” Rock said, in an overt jab at the actual Super Bowl halftime show headliner.
Veteran country acts Lee Brice and Brantley Gilbert and Barrett, an “American Idol” alum with a 2019 Hot 100 hit in “I Hope,” will also perform.
While Rock’s right-wing politics have largely eclipsed his musical relevance in 2026, he’s recently tried to position himself as a power broker for MAGA-friendly concerts with just enough plausible appeal for more neutral country and rock fans. His planned 2026 touring festival, Rock the Country, is set to feature Blake Shelton, recent Grammy winner Jelly Roll, Creed and Miranda Lambert, but lost Ludacris and Morgan Wade following blowback from fans.
When Bad Bunny was booked for the Super Bowl in October, House Speaker Mike Johnson (R-La.) said, “I didn’t even know who Bad Bunny was. But it sounds like a terrible decision, in my view, from what I’m hearing. It sounds like he’s not someone who appeals to a broader audience.”
“There are so many eyes on the Super Bowl — a lot of young, impressionable children. And, in my view, you would have Lee Greenwood, or role models, doing that. Not somebody like this, ” he added.
President Trump said a bill featuring the Grammy-winning Puerto Rican superstar — and the famously anti-Trump punk band Green Day — was part of the reason he would not attend the game this year. “I’m anti-them. I think it’s a terrible choice,” he said. “All it does is sow hatred. Terrible.”