The Cotswolds is famous for its beautiful scenery, charming market squares and iconic stone houses. However, a common issue keeps springing up when the sun is shining
This Bank Holiday weekend promises glorious sunshine, and plenty of us will be seizing the opportunity to venture out on day trips.
Britain boasts an array of stunning destinations right on our doorstep – the Cotswolds among them. The region hasn’t just served as a backdrop for films, it’s also become a social media sensation, drawing visitors from across the globe.
Countless people relish wandering through the lush countryside, picturesque stone cottages and bustling market squares. They also descend in their thousands upon the wealth of pubs, independent shops, farm outlets and tearooms.
Yet the storybook villages aren’t always quite so perfect in reality. That’s because many have been hit by overtourism in recent years.
Traffic jams, parking disputes and pressure on local amenities are among the problems that have emerged. In fact, residents are so fed up they’re urging people to stop going altogether.
Illustrating the effect on both locals and tourists alike, a visitor named Chloe recorded footage in Bourton-on-the-Water this month. The stunning Gloucestershire village is renowned for its river and distinctive bridges.
On quieter days, it feels wonderfully tranquil to settle beside the water and absorb the surroundings. Yet it becomes extremely busy during peak season and on sunny weekends, with bottlenecks forming on the bridges and along the riverbank.
Following her visit on a sunny day, Chloe cautioned: “What should have felt peaceful was packed and overwhelming.
“The sheer amount of tourism must keep local businesses thriving – but it was hard not to feel like the charm is being worn down in this quaint, rural village. Visit with caution and maybe at 6am in the morning to beat the crowds.”
Chloe’s video struck a chord with many, racking up more than 13,100 likes alongside a flood of comments from frustrated locals struggling to go about their everyday lives.
One resident pleaded: “Please stop coming here, I’m just trying to get to work.” Another sympathised, writing: “My mum lives there and says it’s a battle just to get to the shops for some milk. I couldn’t do it!”
A third added: “I live here and genuinely don’t remember the last time I took my kids down to the river or even for an ice-cream on a nice day because it’s just too overwhelming. I’ve never seen traffic like it. It’s taking some people over an hour to get from one end of the village to the other just to get home.
“It’s a pretty village, yes, but other residents and I feel something needs to be done with how stupidly busy it gets.”
Nevertheless, some offered helpful tips for those planning a trip. Visiting during the off-season is widely recommended as the best way to soak up the surroundings without the mayhem.
One commenter suggested: “I prefer visiting the Cotswolds during autumn and winter because it’s much calmer. It’s mostly spring and summer that is so busy. The Cotswolds can be very quiet when it’s colder – and in my opinion the atmosphere is so much better on colder days.”
A second visitor agreed, adding: “We went in March. Had the place to ourselves. We had been before in summer and it was hell, so learnt our lesson!”
