After the huge response from its storehouse experience in Dublin, Guinness has opened its doors to a new brewery in the heart of London, but it has rubbed many people the wrong way
(Image: Bloomberg via Getty Images)
Guinness has thrown the doors open to its newest brewery in the heart of London, but it seems that no one seems to like it.
The Guinness company has been seeing a meteoric rise in popularity as millions of people flock to Dublin for the Guinness Storehouse Experience. And with more and more people learning about the Guinness family thanks to the Netflix smash House of Guinness, the company has decided to expand its operations.
Back in December, Guinness opted to open a new site in central London to cater to the huge market here in the UK. But after King Charles paid a visit to the Open Gate Brewery just days after the business opened, the general public has been less than impressed with what is on offer.
Influencer James Dimitri took to his TikTok account @jamesdimitritieats after he paid a visit to the brewery in London’s Covent Garden. However, he was left unimpressed by the prices for pints. Uploading a review of the tour, James revealed he spent a total of £7.20 for one pint of Guinness. Things only got worse for him when it was revealed there was no heated seating area, meaning he had to drink the drink in the “freezing cold”, an experience he said was “not for him”.
Filming his experience at the bar, James admitted he was a big fan of Guinness but could not think to part with so much money for the sake of a trend. “I’ve been drinking Guinness for 20 years, but I hate what it’s become,” he explained. “All this splitting the G s***, and the merch which is now up there with Superdry as the uniform for beige guys,” he fumed. “No personality? Get some Guinness merch and start splitting the G.”
While he did not enjoy the atmosphere of the brewery — or lack thereof — he did admit that the quality of the pint he had was good. He said there was a good “domage”, and the pint was separated well, with a good level of head for the cost. I don’t want to drink here,” he explained, “Especially at these prices. I’d much rather be in a proper boozer with good atmosphere.”
Viewers were also quick to share their own experiences in the comments section, saying they were not happy with the new brewery now dominating in Covent Garden. “This is sad to see,” one social media user wrote. “Charge £6, get some proper seating, open fires and blankets out there, make it a fun place to hang with a group and off you go. Tourist trap unfortunately.”
A second added: “Also went just for a pint (didn’t get one cause of seating) and honestly disappointed by the tap selection too.” Whilst a third wrote: “I saw what the pints looked like before deciding to go elsewhere.”
However, not everyone was as willing to shout the brewery down, with some explaining this is what was expected for paying for a drink in central London. “£7.20 is reasonable for a Guinness tourist trap,” wrote one user.
“Middle of Covent Garden? How much you paying for a pint?” asked another.
The Guinness Open Gate Brewery has been contacted for comment.