SHOWBIZ star Amanda Holden takes it nice and kneesy in a little black dress — as she plots her own wellness empire.
She has filed papers to trademark her name for future use on beauty products and websites.
The Intellectual Property Office application also covers cosmetics and perfumes.
Britain’s Got Talent judge Amanda, 55, is hoping for the same success as Hollywood star Gwyneth Paltrow’s £323million Goop brand.
She has previously admitted that her beauty regime before her Heart Radio breakfast show is rather rushed.
The mum of two said: “I get up at 5am . . . and get ready in 20 minutes.
“I sleep in my lashes and have all my make-up set out.
“I have my outfit laid out and leave my shoes at the door.”
Amanda has been married to record producer Chris Hughes since 2008.
The couple share daughters Lexi and Hollie.