BBC Morning Live presenter Gethin Jones co-hosts the show alongside Helen Skelton and Michelle Ackerley
Gethin Jones has been reminded of the BBC’s guidelines(Image: BBC)
Gethin Jones has been a co-host of BBC’s Morning Live for more than five years.
The 48-year-old has won over audiences with his approachable demeanour as he fronts the daily magazine programme alongside Helen Skelton and Michelle Ackerley.
However, the former Blue Peter host has now been reminded of the BBC’s editorial guidelines after he reportedly contravened broadcasting rules while on air.
Gethin is a longstanding ambassador for the Welsh heritage jewellery brand Clogau and has appeared in numerous promotional campaigns for the company. He even has a Clogau ‘wife’ – model Nikki Chislett, with whom he promoted last Christmas’s festive jewellery range while sporting a wedding band.
But The Mail on Sunday has now reported that Gethin has also been seen wearing various timepieces from Clogau while hosting Morning Live – which places him in breach of stringent BBC guidelines, reports Wales Online.
The corporation’s regulations stipulate that presenters ‘must not appear on-air wearing clothing or using products or services which they have been contracted to promote’.
BBC Studios told The Mirror: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Gethin has been reminded of these guidelines.”
According to The Mail on Sunday, throughout the past eight months Gethin has sported numerous Clogau watches on Morning Live, including a £550 model featuring a stainless-steel case and black bezel. Another timepiece, priced at £420, features a polished stainless-steel case with gold plating and is accompanied by a black leather strap.
He has additionally been spotted sporting a stainless-steel watch displaying a textured black dial alongside contrasting silver-tone hands and numerals.
Gethin becomes the most recent personality to seemingly flout BBC regulations. Monty Don, 70, received a reprimand last month following his appearance in a £300 Barbour jacket while filming Gardeners’ World – having previously featured in an advertising campaign for the brand.
The Mirror revealed that the jacket features in promotional material for Barbour’s Way of Life campaign, which prompts fans to “shop the look” showcased by the television presenter.
At the time, the BBC stated: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Monty has been reminded of these guidelines.”
Morning Live is on BBC One weekdays at 9.30am and BBC iPlayer