Good Morning Britain paid tribute to Jules Fielder, an inspirational lung cancer campaigner who appeared on the ITV show to raise awareness
Good Morning Britain paid tribute(Image: ITV)
Good Morning Britain honoured a campaigner who had featured on the programme multiple times following her tragic passing this month. Jules Fielder, a lung cancer advocate who channelled her own diagnosis into raising public consciousness.
She was recognised for her tireless efforts surrounding the condition. And following her death, the programme delivered a heartfelt tribute.
Jules’ constituency MP, Helena Dollimore, appeared on the show to discuss preserving her work. The GMB Twitter/X account posted a moving message, saying: “Jules Fielder was an inspirational lung cancer campaigner who used her own experience of being diagnosed as a motivator to raise awareness around the symptoms of the disease.
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“Sadly, she passed away earlier this month. Jules appeared twice previously on Good Morning Britain, speaking about her advocacy work.”
During the broadcast, Dollimore stated: “The thing about Jules is she made whoever she spoke to sit up and listen, whether it was the audience here on Good Morning Britain, whether it was politicians, and I raised her case in parliament.
“She met the health secretary, the prime minister, and she also made companies like Boots sit up and listen. And she had this vision that actually companies like Boots had a big role to play in raising awareness of these symptoms.”
She went on: “She won that campaign by getting them to roll out on-shelf awareness labels in 200 stores. So now, when people go into the Boots in Hastings, they see these signs saying, have you had this ough for longer?
“But actually, if Jules were here, she would be saying, okay, what next? Where do we take this next? And is that your job now? And I feel very much that she lit the torch and it’s up to those of us still here to carry that torch forward. There is so much more that could be done.”
Heartfelt tributes flooded in, with one supporter writing: “What a pity she died.” Another shared their own painful experience, posting: “Lung Cancer: my friend was 46 and was diagnosed with lung, liver and bowel cancer. She never smoked or vaped. Started her treatment in August 2023. Passed away January 2023.”
Jules had recently been praised by Prime Minister Keir Starmer. In the letter he sent her on March 30, the PM said he was ‘moved’ by Jules’ campaigning.
She had stage 4 lung cancer, the most advanced stage, and was diagnosed with the disease in November 2021. She was aged just 37 and had found a lump in her neck.
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