The Good Morning Britain presenter made a cheeky joke about legal action against his co-stars on The Celebrity Apprentice.
Good Morning Britain presenter Rob Rinder delivered a cheeky jibe at Lord Alan Sugar during his appearance on The Celebrity Apprentice.
The festive special is making a comeback with two episodes this Christmas, boasting a star-studded lineup including AJ Odudu, Angela Scanlon, Charlie Hedges, Eddie Kadi, Jake Wood, JB Gill, Kadeena Cox, Matt Morsia, Thomas Skinner, Sarah Hadland, and Shazia Mirza.
Competing to raise funds for BBC Children In Need, the celebrities have been challenged with creating their own gingerbread biscuits, with filming taking them to Lapland for the task.
Facing off against fellow TV personalities, a Gladiator, a former Apprentice contestant, and several actors, Rob stepped up as project manager for his squad.
Despite Lord Sugar’s reputation for reducing countless hopefuls to rubble over the years, the barrister showed no signs of intimidation, reports Wales Online.
Lord Sugar kicked things off by remarking: “It would be good if I knew any of you, I’ve got your CVs here.
“Rob, apart from guiding these people legally, what do you feel you might be able to bring in a business point of view?”
The GMB presenter shot back: “Well, I can feel the assets of the other team, I’m hoping.”
He subsequently confessed: “My strategy going into this is wit, and if that fails, I’ll be bringing legal action.”
Upon arriving at their destination, Rob’s banter became even sharper, delivering a pointed quip about Lord Sugar whilst maintaining his fearless approach.
Discussing his team, he remarked: “These are exceptional people, when you have a wealth of that talent and a wealth of that experience, the most important thing is to empower people to speak.”
He boldly declared: “We live or die together, but if we fail, I’ll be the first person to offer myself to be sacked to Lord Sugar.
“I’m not the least bit afraid of him, my grandma was more frightening than him.”
Lord Sugar, speaking about the return of The Celebrity Apprentice, previously revealed: “It’s the first ever time on The Celebrity Apprentice that the public can buy products that were created by the celebrity candidates. It’s added some real pressure to the process.
“I think the celebs thought they were in for an easy ride, but they were wrong! Raising money for BBC Children in Need is serious business, so the candidates really need to deliver if they want to avoid ending up on my naughty list.”
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC, also chimed in: “The celebrity candidates will be giving viewers a tasty treat or two this Christmas that viewers can literally sink their teeth into, all while supporting the incredible work of BBC Children in Need. Are viewers going to be Team Gary the Penguin or Team Jolly McTrouble? Let the festive boardroom battle begin!”
Paul Broadbent, Director of Programmes at Naked, commented: “We have taken The Apprentice out of the boardroom and straight onto the shelves. These special episodes bridge the gap between entertainment and real-world impact. It is a rare opportunity for audiences to buy, taste and enjoy something they’ve watched being created on screen and it has been great fun seeing the celebs’ ideas come to life, all in aid of a fantastic charity.”
The Celebrity Apprentice airs on December 29 and 30 at 9pm on BBC One and iPlayer.