A MUCH-LOVED family attraction is set to reopen with a major revamp thanks to new owners.
Pleasurewood Hills in Lowestoft, Suffolk, has new owners that are promising to return the theme park to its “former glory”, as well as add new rides.
The attraction’s new owners, Premier Attractions, plan to invest in at least three rides when the park reopens next spring, according to Great Yarmouth Mercury.
Run by three brothers, Freddy, Spencer and Davis Stokes, Premier Attractions is hoping to restore some of the rides, such as Cannonball Express – a figure of eight-style rollercoaster that was built back in 1983.
Freddy Stokes Jnr, 42, the eldest of the three brothers said: “We promise there will be more rides next year – three big rides, possibly four.
“Some people love the Cannonball, others hate it.
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“It’s an iconic ride at the park, but I need to get it to where I’m happy to operate it.”
He added that the ride needs more trains and to move from its current location to “stand proud” in the centre of the park.
He added: “It definitely has life left in it, but it’s how and what we do with it.”
Other changes at the park will also be seen in the car park, which currently charges visitors a fee of £3 a day.
Premier Attractions has inherited the contract from Pleasurewood Hills’ previous owners and it is owned by the park but operated by a third party.
Freddy added: “We’re not going to fix everything overnight, but we promise we will improve the park.
“But without people coming back, it’s all for nothing, so we need their support.”
Pleasurewood Hills expects to reopen on March 28, 2026.
And it will be the first theme park owned by Premier Attractions after purchasing the attraction from French operator Looping Group last month.
The company usually operates rides at events and fairs across the UK and has been based in Manchester since 2011.
Currently, nine of the company’s rides are at Kuwait’s Winter Wonderland and another seven are on the way to Hong Kong’s AIA Carnival, where they will be based for 66 days before heading back to the UK.
Premier Attractions has also operated rides at some of the UK’s biggest events and fairs, such as Winter Wonderland, Edinburgh‘s Hogmanay Festival, Leeds and Download music festivals, Hull Fair and the Hoppings in Newcastle.
At Pleasurewood Hills, there are currently over 35 rides, shows and attractions for all ages including the region’s largest rollercoaster, a large drop tower and a log flume.
Day entry would cost from £27 per person, but it is not clear whether this price will be the same when the attraction reopens.
The theme park then closed for the season on November 2.
In other attraction news, the UK’s best value theme park to open all major rides this winter for the first time.
Plus, the ‘world-first’ £5billion theme park set to open – after plans for UK version were axed.