DRAGONS Den star Steven Bartlett has banked a massive £10million from the sale of Huel.
Steven, 33, was one of the first investors in the meal replacement brand and first took a stake in 2017.
Now food giant Danone – which owns Activia and Actimel – has agreed to purchase Huel for £860m.
As a result, Steven – who hosts UK’s No1 podcast Diary Of A CEO, is laughing all the way to the bank.
A source said: “Steven really does have the Midas touch when it comes to investments.
“He was an early investor – and the biggest, earliest non-corporate investor in Huel.
“It’s safe to say he has made more than £10 million with Huel over the years – which is a, frankly, enormous sum.
“But it just goes to show what a canny investor he is.
“Of course, not all investments on new companies work out – but Steven’s track record is fantastic.
“He believes in new businesses and entrepreneurs and, on this occasion, his acumen has delivered big.”
Steven isn’t the only celebrity that’s seen more than just gym gains from the brand.
In 2022, Idris Elba and his wife Sabrina backed the brand with a £20m fundraiser.
Broadcaster Jonathan Ross and TALA’s Grace Beverley also hopped on the trend and invested.
Since then, Huel expanded its range to nutrition bars, health drinks and ready meals.
Huel is just the latest investment of Steven’s to deliver.
Perfect Ted – the matcha company he invested in – has become the most successful Dragons Den pitch ever; after it was valued at more than £140 million late last year.
Today, matcha has taken over an entire floor of his London office building.
Bartlett is also the host of Diary Of A CEO, one of the biggest Podcasts in the world – and the UK and Europe’s No1.
Earlier this year, Steven announced he was engaged to long-term partner Melanie Lopes, a French-Portuguese wellness influencer.