One upon a time blokes couldn’t wait to cut the apron strings and jet off with their mates, but now mums are right up there as favourites among holiday companions
Travel trends have been dominated by lads’ holiday and girls’ trips for years.
But Brits are increasingly swapping group getaways for time away with the person who took them on their first ever holiday: their mum. New research from Heathrow Express reveals that 30% of adults have been away with their mum, parent or carer in the last three years.
Meanwhile 16% are planning a holiday with their mum in the next year, fuelling the rise of bonding trips based on connection. The research shows a growing desire for spending quality time with the people you love – nearly 60% worry they’re not making enough time for their mum, parent or carer as they get older.
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Those who do travel with parents believe there are real benefits, with 38% saying it’s a more relaxing experience than going away with friends. There are also long term advantages including creating lasting memories (37%) strengthening relationships (29%) and helping with reconnection (28%).
Aoife Considine, business lead at Heathrow Express, said: “Travel has a wonderful way of pressing pause on everyday life. When you’re away together, there’s space for conversations you don’t normally have and moments you don’t always make time for at home.
“For many adults, a trip with their mum or parent figure isn’t just another holiday – it’s a chance to reconnect, laugh about old stories and create new ones. Those are the kinds of memories people carry with them long after they’ve returned home.”
As families celebrate Mother’s Day, Heathrow Express is giving travellers 20% off from March 14 to 21 by using the discount code HEXMARCH.
Those jetting off over the Mother’s Day weekend itself can also get a complimentary dessert with any main course bought at Gordon Ramsay’s Plane Food Market at Heathrow Terminal 5.
