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Brits are ditching UK for beautiful country with ‘better cost of living’

With a faster internet speed, higher standards of living, vibrant main cities and stunning scenery, it’s no wonder this city is attracting a younger generation

Denmark is an archipelago of 444 named islands – of which about 70 are inhabited with Copenhagen as its capital (Image: Getty Images/iStockphoto)

A staggering two-fifths (39%) of Gen Z and Millennials planned to live or work abroad last year – and there was one European country that was top of the list for younger expats to go.

With a score of 7.88 out of ten based on affordability, healthcare, broadband speed and other areas, Scandinavian country Denmark polled number one as the best place for expats to relocate.

Just under two hours away from the UK, Denmark has a high income economy, a significantly quicker internet speed than average and policies including the 11th hour rule which ensures every employee has a minimum of 11 hours’ rest within 24, contributing to a high standard of living for its residents.

Research by international health insurance specialists, William Russell, analysed other factors including environmental performance and LGBT+ equality to find the leading Gen Z relocation hotspot.

In addition to the practicalities of Denmark for people looking to move there, it is also jam-packed with stunning natural beauty.

This includes untouched dunes, twisted forests, traditional seaside villages, the famous white cliffs of Møn, Jaegersborg Deer Park, which has around 2,000 deer, and many other diverse, scenic landscapes on its 70 inhabited islands.

Denmark is also home to the second longest bridge in Europe – connecting to Sweden. People can also experience the buzz of its vibrant capital city, Copenhagen. Mixing modern architecture and culture with sustainable living and royal history, the city described as ‘Northern Europe’s cosiest capital’ is packed with cafes, shops and fabulous restaurants.

If Denmark doesn’t quite hit the spot, other countries in the top 10 had various areas with impressive stats for potential expats to ponder. Iceland ranked as the safest destination for young expats, with a Global Peace Index score of 1.1 and the Netherlands healthcare score index was one of the highest scores in the dataset. The top 10 relocation destinations for Gen Z Brits were predominantly European with Canada the only place further afield.

You can check out the top 10 list below…

  1. Denmark
  2. Netherlands
  3. Luxembourg
  4. Iceland
  5. Spain
  6. Austria
  7. Finland
  8. Belgium
  9. Norway
  10. Canada

Have you moved abroad because you found a better quality of life outside the UK? Email us at webtravel@reachplc.com

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