DUBAI: Film AlUla has signed a memorandum of understanding with international film financier Sherborne Media at the 2026 Toronto International Film Festival, establishing a financial framework designed to expand production support for Saudi, regional, and international filmmakers shooting in AlUla in the northwest of Saudi Arabia.
Qualifying productions filming in AlUla will be able to access debt financing solutions secured against available production rebates, grants, incentives, and soft money. The combined support packages will cover up to 50 percent of eligible production expenditure incurred in AlUla.
The partnership aims to address one of the filmmaking industry’s key barriers: upfront liquidity for producers against their contracted rebate and incentives receivables, ensuring sufficient cash flow to facilitate production.
By providing a standardized, transparent process for financial due diligence, the initiative supports established Saudi, MENA (Middle East and North Africa), and international storytellers in bringing their projects to life using AlUla’s production facilities, purpose-built soundstages, and historic landscapes.
The partnership will also integrate workforce development opportunities to support the sustainable growth of Saudi Arabia’s film industry. Film AlUla and Sherborne will collaborate on structured training programmes, crew upskilling, and local hiring initiatives to build long-term regional production capacity.
Zaid Shaker, acting executive director of Film AlUla, said: “Financing remains one of the most critical challenges facing creators today — particularly for emerging creators in Saudi Arabia and the region. Our partnership with Sherborne Media allows us to establish an efficient, transparent mechanism that bridges the gap between creative vision and financial execution. By pairing our state-of-the-art facilities and rebate structures with institutional debt solutions, we are providing a reliable platform for local and international artists to tell authentic, compelling stories – right here in AlUla.”
Alastair Burlingham, CO-CEO of Sherborne Media, said: “Saudi Arabia’s screen sector is expanding rapidly, supported by strategic leadership and infrastructure investment. After the successful financing and production of ‘Chasing Red’ earlier in 2026, and leveraging the services offered by Caravan — our Saudi joint venture company with Stampede — we are delighted to join forces with Film AlUla during TIFF 2026 to help facilitate its growth by introducing a structured financing model.
“Curated credit facilities against soft money and incentives receivables give producers the financial certainty required to execute high-quality feature and television projects efficiently in AlUla.”