A MUMMY influencer lifted the lid on how much social media stars actually earn for their content.
On Tiktok, Charli Wooley documents her life with her hubby and young children, and also her incredible shopping hauls and skincare routine.
The mum-of-two has 89,000 followers on TikTok with a combined 9.8 million likes across her hundreds of videos.
In late 2024, Charli went viral thanks to her hilarious video showing a compilation of her husband scaring their oldest son.
The video has 2.9 million likes and racked up a whopping 22.2 million views.
She recently made a video speaking to the camera where she explained exactly how much she earned for going viral and explained she had joined TikTok’s Creator Fund, which pays content creators for their views.
To join the program TikTokers must be 18 or older, have a minimum of 10,000 followers, a minimum of 100,000 views within 30 days of the video upload and run an account that follows TikTok Community Guidelines.
“So, I had a video that got 22.2 million views and I earned £3,500 from it,” Charli explained but then went into detail about how the rate of pay is calculated.
She told how TikTok pays a ‘rate per minute (RPM)’, but that rate change depending what time of the month the video is viewed.
“When it gets to near the end of the month in the Creator Fund, the RPM seems to drop. So if you do a video from the first to the 15th, my RPMs are normally about 50p, but when it gets past the 15th, it drops,” Charli said.
“And I think I did this video just after the RPM was lower and I’m pretty sure my RPM was only 20p. So, if my RPM would have been 50p, it would have been so much more but I’m super grateful anyway for what I got.”
Charli continued by saying “I would definitely advise joining” the Creator Fund because “it’s ridiculous that you can get that much money from one video.”
According to the TikTok official website, the Creator Fund “gives TikTok’s best and brightest the opportunity to earn money with their creative talent.”
While it is not a grant or ad revenue program, the Creator Fund provides payment to qualified TikTokers based on a “variety of factors” across their content.
“We want all creators to have the opportunity to earn money doing what they love and turn their passion into a livelihood,” the website continues.
With no limit on the number of qualified TikTokers who can join the fund, payments may increase or decrease at different times throughout one’s run on the platform.
Some factors affecting the funds a qualified TikToker may earn include number of authentic views per video, the amount of engagement, and whether or not the work falls within the Community Guidelines.