Coupang interim CEO Harold Rogers takes part in an overnight to dawn delivery shift in Seongnam, South Korea. Courtesy of Coupang
March 20 (Asia Today) — Coupang interim CEO Harold Rogers joined an overnight to dawn delivery shift in Seongnam, south of Seoul, after accepting a lawmaker’s request at a National Assembly hearing to experience the job firsthand. Rogers worked from 8:30 p.m. Wednesday to 6:30 a.m. Thursday, taking part in the full process from loading to delivery, according to Coupang and local media reports.
The overnight shift followed a proposal made by Democratic Party lawmaker Yeom Tae-young during a parliamentary hearing in December, which Rogers agreed to at the time. Coupang said the experience was intended to deepen management’s understanding of field operations and strengthen trust by following through on that commitment.
Rogers and Yeom began at Coupang Logistics’ delivery camp in Yatap, where they completed safety training and helped load packages. They then rode with a directly employed Coupang delivery driver, known as a “Coupang Friend,” and delivered orders to apartments, villas and detached homes across Jungwon-gu.
Coupang said it would use the experience to accelerate workplace improvements and strengthen safety management by reflecting feedback from the field. Rogers said he was proud of all Coupang workers, including delivery staff, and pledged to continue building what he described as safe and advanced working conditions.
Separately, Coupang Fulfillment Services said it will begin holding job fairs Monday in Suwon, Daegu and other locations to recruit logistics workers as Rocket Fresh expands. The company said the events will use a one-stop hiring format covering consultation through interviews.
— Reported by Asia Today; translated by UPI
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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260320010006133