VIRGIN Hotels has landed in the heart of East London in glamorous style.
Here’s everything you need to know about staying at their first English hotel.
Where is the Virgin Hotel?
This is the first Virgin Hotel in London, and it’s housed in a cool warehouse on Curtain Road.
Standing proud in London’s original entertainment district, Curtain Road was once home to Shakespeare’s original playhouse The Curtain Theatre.
And the show is not over, Virgin Hotel is as well connected as you can get.
In the heart of London’s trendy East End, you’ll have easy access to the rest of London and beyond with Liverpool Street Station just an 8-minute walk away.
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What is it like?
One of the capital’s sexiest hotels, with nods to fashionable designs of the 1970s with bold colours and curves in all the right places.
This place ticks all the boxes for a hip and happening hotel, even with a “selfie room” in the lobby.
Nods to the building’s industrial past remain with exposed brick and steel frame windows but no measure of glamour is sacrificed.
What is there to do?
The rooftop pool elevates a stay here, literally. In the summer, cool off with an Aperol Spritz and a dip.
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There is also a state-of the-art gym and luxury spa.
If you want to explore London’s nightlife, then you are in the right place. Some say club culture is dead, but not in East London.
Bounce Old Street, the OG ping pong bar, is the best place to make sure your night is a hit.
But if you’re an early riser skipping the hangover, take the chance to explore Columbia Road Flower Market on a Sunday morning or check out the vintage shopping spots in Brick Lane.
What is there to eat and drink?
The 45th & 7th restaurants dish up an Asian-inspired duck bao and fish and chips, plus an excellent Caesar salad.
Don’t miss Hidden Grooves, a new hi-fi listening bar inspired by the Virgin Records era, with a music themed cocktail menu and an extensive vinyl collection that you can listen to with headphones on.
The cute bar looks like a 1970s living room, with vintage furniture and music memorabilia.
On selected nights, there is an in-house DJ and you can also have lunch and dinner here.
What are the rooms like at Virgin Hotel?
Rooms are decked out like luxury apartments, and there are cosy touches such as a retro stereo; velvet, boucle and leather decor; and impressive artworks.
Floor-to-ceiling windows add to the vibe and there is even an iconic red Smeg fridge serving as a mini bar.
My bathroom had a walk-in steam shower, but some have more luxurious roll-top baths.
How much will it cost?
Rooms cost from £262 per night on a room-only basis. See virginhotels.com/london-shoreditch.
Is Virgin Hotel family friendly?
Children are very welcome at Virgin Hotel.
For a splash around in the rooftop pool, make sure you and the kids get there before 12 noon, as after it’s exclusively for adults.
But don’t worry about keeping them entertained, the Young V&A is a 15-minute red bus ride away, and they’ll love the 10-minute walk to the interactive Museum of the Home.
Pooch family members are also welcome, with no size or breed restriction to get in the way of your stay.
Is there access for guests with disabilities?
The Virgin Hotel is ADA accessible, offering fully equipped accessible rooms designed with everyone in mind.
Make sure to specify ‘accessible room’ when booking.