Waitrose may be one of the last retailers to unveil its Christmas adverts but it has produced a cracker, with Actress Keira Knightley and comedian Joe Wilkinson making an unlikely match
Actress Keira Knightley and comedian Joe Wilkinson star as the unlikely pairing in a romantic Christmas advert for Waitrose.
The festive offering, directed by Bafta-award winning director Molly Manners, follows Knightley and Wilkinson as their relationship blossoms over a shared love of food.
It begins with Wilkinson’s character, forlorn ‘Phil’, sitting in a pub with mates who are urging him to move on in love. He says of his lost love that “the only person I could move on with was Keira Knightley”, to which his friend replies “good luck with that mate.”
As luck would have it, a downcast Phil pops into a branch of Waitrose and standing at the cheese counter when he asks – at the same moment – for the identical ‘Sussex Charmer’ variety as Knightley. Phil plucks up his courage and asks her out, to which Knightley agrees. From there love slowly blooms. But it all appears to go wrong when Phil finds a present to what he assumes is a love rival. Using his culinary skills, Phil vows to win her heart by recreating Keira’s Nan’s turkey pie recipe.
Knightley, whose big screen hits include Bend It Like Beckham through to Pirates of the Caribbean alongside Johnny Depp, said: “I love food, and so when I received this script where I get to fall head over heels in love over a shared love of cheese, I couldn’t turn it down. I adored working on this silly, fun and delicious film with Joe, and I hope those watching it fall in love too.”
Wilkinson, fresh from starring in hit BBC show The Celebrity Traitors, said: “As you can imagine, it was tough having to eat the delicious Waitrose food and falling in love with Keira, but I just got on with it, like the trooper I am.”
Wilkinson reprises his role as Phil from the grocer’s 2024 ‘whodunnit’ festive advert. The soundtrack features the song She’s A Star by British band James.
Waitrose chief customer officer Nathan Ansell said: “Our four-minute Christmas film – an industry first – pays homage to the seasonal romantic comedy tradition, celebrates the exciting and elevated Waitrose festive food offering, and adds a little more of that warm, fuzzy feeling to the holiday season.”
Ms Manners said: “We had such a great time making the perfect miniature romcom with food as a love language deep at its heart. The combination of Keira Knightley and Joe Wilkinson is magical in such an unexpected way. I hope they knock your socks clean off, as they did mine.”