Sora

A federal judge has temporarily blocked OpenAI’s use of several monikers, including “Cameos” and “CameoVideo,” for elements of its Sora artificial intelligence video generation products and marketing.

U.S. District Judge Eumi K. Lee on Friday issued a temporary restraining order to prevent the San Francisco AI giant from using names that are part of an ongoing trademark dispute.

The Northern California judge also set a Dec. 19 hearing to delve further into the matter.

The lawsuit was brought late last month by Chicago-based tech business Baron App, which also goes by the name of its product, Cameo. The eight-year-old firm sued OpenAI, alleging trademark infringement and unfair competition.

In its Oct. 28 lawsuit, Baron said it has secured several U.S. Trademark Registrations for its Cameo product, which enables fans to engage celebrities to make personalized videos to wish friends a happy birthday or other greetings.

Snoop Dogg, Tony Hawk, Jon Bon Jovi and Donald Trump Jr. are among celebrities who have participated, connecting with fans through Cameo, the company said in its complaint against Open AI. Cameo said its posts have been popular, attracting more than 100 million views in the past year.

The legal dispute began after OpenAI announced an update to its text-to-video tool Sora in September. The update included the launch of a new Sora feature that it called Cameos.

OpenAI’s fall product update gave consumers on the Sora app the ability to scan their faces and allow others to manipulate their facial images in AI-generated environments. YouTube influencer and boxer Jake Paul, who is an investor in OpenAI, participated in OpenAI’s Cameos’ rollout. In less than five days, the Sora app hit more than 1 million downloads.

“OpenAI is now using Cameo’s own mark, CAMEO, to compete directly with Cameo,” Baron wrote in its lawsuit against OpenAI.

Lawyers for the two companies argued their positions in a Tuesday hearing.

Lee’s decision forbids OpenAI and its “officers, directors and employees from using the mark ‘Cameo,’ or any other mark that includes or is confusingly similar to ‘Cameo,’ ” according to her order. “Defendants are ordered to show cause why a preliminary injunction should not [be] issue[d].”

The temporary restraining order expires Dec. 22.

“While the court’s order is temporary, we hope that OpenAI will agree to stop using our mark permanently to avoid any further harm to the public or Cameo,” Cameo CEO Steven Galanis said in a Saturday statement. “We would like nothing more than to put this behind us so that we can focus our full attention on bringing talent and fans together as we head into the holidays.”

An OpenAI spokesperson responded in a statement: “We disagree with the complaint’s assertion that anyone can claim exclusive ownership over the word ‘cameo’, and we look forward to continuing to make our case to the court.”

The move comes as OpenAI has faced blowback in Hollywood as images of celebrities and dead newsmakers were manipulated without their consent.

“South Park” is known for pushing the envelope, but the latest episode has been described by fans online as “nightmare fuel.”

In what is arguably one of the most disturbing episodes of the year, “South Park” creators Trey Parker and Matt Stone explore just how easy it is to create artificial intelligence-generated videos — and how easy it is for some people to fall for them, or to be convinced that real videos are fake.

The conversation about Wednesday’s episode has largely revolved around President Trump and Vice President JD Vance being depicted having sex. They tell reporters the leaked video of their affair was a fake, created with Sora 2, the latest version of OpenAI’s video generator.

In the same episode, titled “Sora Not Sorry,” the children of South Park generate revenge-porn videos using Sora as a means of getting back at each other. Butters creates an explicit video of Red with Santa Claus, and then she creates a similarly explicit video featuring Butters and Totoro, of the Studio Ghibli classic “My Neighbor Totoro.”

Chaos then ensues as the children make a frenzy of AI-generated videos featuring well-known (and copyright-protected) animated characters. The South Park police force is dumbfounded by the videos, believing they are real.

Droopy Dog, Rocky, Bullwinkle, Popeye and even the beloved preschool character Bluey are mentioned or make appearances in the episode. Representatives for Studio Ghibli also appear, offering a voice of reason in the madness, saying, “You cannot just do whatever you want with someone else’s IP.”

It echoes the real response Studio Ghibli had when Sora 2 emerged, arguing that OpenAI likely used its content and other Japanese art as machine learning data. The Content Overseas Distribution Assn., an anti-piracy organization representing Japanese IP holders, released a letter in late October saying the organization believes OpenAI’s actions “may constitute copyright infringement.” CODA demanded that OpenAI stop using Japanese content for machine learning and requested that the company respond to claims of copyright infringement “sincerely.”

The latest update to Sora, released at the end of September, is “more physically accurate, realistic, and more controllable than prior systems,” according to OpenAI, and it also features synchronized dialogue and sound effects.

The company sparked swift backlash as it rolled out the new version because it was operating under a system where intellectual property owners had to opt out of the app, which meant users could create videos featuring popular actors, characters, voices and likenesses until the rights holders made the opt-out request.

Unauthorized deepfakes of celebrities, dead figures and copyrighted characters began circulating quickly, including videos of Robin Williams, Michael Jackson and Martin Luther King Jr. in what the company called “disrespectful depictions of Dr. King’s image.” OpenAI and King’s estate released a joint statement in October saying the app would block the ability to create generations featuring King as the company “strengthens guardrails for historical figures.”

After a slew of Hollywood studios and agencies expressed their frustration with this policy, OpenAI Chief Executive Sam Altman wrote in a blog post that the AI company will be giving rights holders “more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.”

Some studios have expressed interest in the user-generated content space, with Disney Chief Executive Bob Iger saying on a recent earnings call that the company was having “productive conversations” with unnamed AI companies in an effort to reach an agreement that would also “reflect our need to protect the IP.”

Back at South Park Elementary, as the battle of disturbing AI-generated videos heats up, Kyle questions how creating that kind of content, especially with copyrighted characters, is legal. “Nothing is sacred, Kyle,” Butters tells him. “All you can do is fight fire with fire.”

The episode seems to address Parker and Stone’s own frustrations with their work being replicated, as evidenced by a line from billionaire Peter Thiel, who also appears in the episode: “With Sora 2, I can make the South Park kid do just about anything.”