kid rock

When it was announced in the fall that Puerto Rican singer and rapper Bad Bunny was chosen to headline the Super Bowl LX halftime show, some folks took it personally.

Why not an American pop star (he is) who speaks English (he does) and likes the president (good luck, did you watch the Grammy Awards?)?! The right felt slighted, again, this time as the victim of a great left-wing conspiracy to turn football’s biggest night against them.

Then Turning Point USA — the conservative organization founded by Charlie Kirk and helmed by his wife, Erika Kirk, following his assassination — came up with an idea. They’d put on their own show in the barn, so to speak. Performers’ sets would be in English, unlike most of Bad Bunny’s material. And this great display of American-ness would take place during the Super Bowl, stealing away viewers and ratings from that other guy with the funny name.

On Monday, Turning Point finally announced the lineup for its counter-event, the “All-American Halftime Show.” Described by Fox News as a “star-studded alternative to the Super Bowl halftime show,” the roster’s brightest luminary is Kid Rock, who hasn’t had a hit song since Obama’s first year in office. The rest of the lineup consists of country artists you’ll likely have to Google to identify (Brantley Gilbert, Lee Brice and Gabby Barrett). Their sets will be streamed live on Sunday around 5 p.m., the same time Bad Bunny is slated to perform at Santa Clara’s Levi’s Stadium. It can be watched on Turning Point USA’s YouTube, X and Rumble channels, alongside conservative networks such as Daily Wire+, Real America’s Voice, TBN and OAN. Additional musical entertainers will be announced, the organization’s website says.

Kid Rock when he wasn’t wearing an American flag as a poncho.

(Pool Photo)

“We’re approaching this show like David and Goliath,” Kid Rock (aka Robert Ritchie) said in a statement. “Competing with the pro football machine and a global pop superstar is almost impossible … or is it?”

It is impossible, of course. Bad Bunny (aka Benito Antonio Martínez Ocasio) is an American pop sensation who has conquered the globe with a vibrant mix of reggaeton, Latin pop, rap and R&B. The 31-year-old was Spotify’s most-streamed artist of 2025 and made history just a couple of days ago at the Grammy Awards when he became the first Spanish-language artist to win album of the year.

Sunday, he will reach an even wider audience as part of the country’s most-watched television event when the New England Patriots face off against the Seattle Seahawks.

But Kid Rock, 55, appears to have high hopes, with an opportunity to regain relevance likely at the top of his wish list. There’s no better way to gain attention than ripping on the most popular artist around. “He’s said he’s having a dance party, wearing a dress, and singing in Spanish?” said Kid Rock of Bad Bunny. “Cool. We plan to play great songs for folks who love America.”

The “Bawitdaba” singer is familiar with right-wing outrage over a halftime show wardrobe choice, and knows what it’s like to have your patriotism questioned by primed mobs. In 2004, he was one of several performers flanking Super Bowl headliner Janet Jackson. He angered conservatives when he wore a defaced American flag as a poncho and later tossed the flag/garment into the crowd.

But that was then, this is now. There are windmills to slay, crises to fabricate, rings to kiss. And headlining a spite concert provides a great distraction from the real issues plaguing Trump’s presidency, be it the soaring cost of living, Americans killed by ICE agents under his watch, or the nausea-inducing contents of the Epstein files.

Are we still talking about those? Yes, we are. The New York Times identified more than 38,000 references to Trump, his family and his Mar-a-Lago Club in the latest batch of emails, government files, videos and other records released by the Justice Department. Previous installments of the Epstein files, which the department released late last year, included 130 files with Trump-related references.

No wonder his followers need a distraction.

Bad Bunny can take the heat. He used his acceptance speech at Sunday night’s Grammys ceremony in Los Angeles to condemn the Trump administration’s nationwide immigration crackdown. “Before I say thanks to God, I’m going to say ‘ICE out,’” he said. “We’re not savages. We’re not animals. We’re not aliens. We are humans, and we are Americans.”

And also Super Bowl headliners.

The official Super Bowl halftime show on Sunday will feature Bad Bunny, the Grammy winner for album of the year, at the height of his powers and influence. Those upset by his onstage comments about the dignity of Latinos and immigrants, however, can turn to a competing bill featuring Kid Rock and Gabby Barrett.

Rock, the perennial MAGA raconteur and country-rock singer, will perform for the far-right activist group Turning Point USA’s counterprogramming event streaming across the conservative mediasphere. Turning Point USA is the activist group founded by the late Charlie Kirk, who was killed last year at a speaking event in Utah.

“We plan to play great songs for folks who love America,” Rock said in a statement announcing the bill. “We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible … or is it?”

“He’s said he’s having a dance party, wearing a dress and singing in Spanish? Cool. We plan to play great songs for folks who love America,” Rock said, in an overt jab at the actual Super Bowl halftime show headliner.

Veteran country acts Lee Brice and Brantley Gilbert and Barrett, an “American Idol” alum with a 2019 Hot 100 hit in “I Hope,” will also perform.

While Rock’s right-wing politics have largely eclipsed his musical relevance in 2026, he’s recently tried to position himself as a power broker for MAGA-friendly concerts with just enough plausible appeal for more neutral country and rock fans. His planned 2026 touring festival, Rock the Country, is set to feature Blake Shelton, recent Grammy winner Jelly Roll, Creed and Miranda Lambert, but lost Ludacris and Morgan Wade following blowback from fans.

When Bad Bunny was booked for the Super Bowl in October, House Speaker Mike Johnson (R-La.) said, “I didn’t even know who Bad Bunny was. But it sounds like a terrible decision, in my view, from what I’m hearing. It sounds like he’s not someone who appeals to a broader audience.”

“There are so many eyes on the Super Bowl — a lot of young, impressionable children. And, in my view, you would have Lee Greenwood, or role models, doing that. Not somebody like this, ” he added.

President Trump said a bill featuring the Grammy-winning Puerto Rican superstar — and the famously anti-Trump punk band Green Day — was part of the reason he would not attend the game this year. “I’m anti-them. I think it’s a terrible choice,” he said. “All it does is sow hatred. Terrible.”