Karren Brady

‘Girl Power’ is back! From Rugby World Cup win to back-to-back Euro titles, women’s sport defies odds to make us proud

GIRLS are aloud and making us proud!

OK, no more nostalgia about 1990s ‘Girl Power,’ but the times they are a-changing and then some.

The England Red Roses celebrate their win, with Zoe Aldcroft lifting the trophy, after the Women's Rugby World Cup Final.

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The Red Roses won the Rugby World CupCredit: Shutterstock Editorial
Chloe Kelly of England smiles as she holds up the UEFA Women's EURO trophy.

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The Lionesses went back-to-back in the EurosCredit: Getty

The Red Roses blossomed last weekend as the England women’s rugby team won the World Cup in front of a record 82,000 Twickenham full-house.

That came hot on the heels of our Lionesses’ back-to-back European Championships successes and proves that women’s sport is here to stay.

Rewind two or three decades and women, when mentioned in the same breath as football, was something approaching a dirty word. Just look at the history books.

In 1921 there were over 150 women’s football clubs playing games in front of 40,000-plus gates.

So what did the FA do? They banned it, saying it was “unsuitable for females.”

It only took nearly five decades for the FA to change their minds and growth in the women’s game in the 70s and 80s was slow.

In fact, the national team had to wait until 1998 to have its first full time coach, Hope Powell.

The 2012 London Olympics handed the women’s game a massive boost. TeamGB were watched by over 70,000 at Wembley against Brazil and footie for females was finally freed.

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Last year, an FA study revealed a 56 percent rise in the number of women and girls playing football in the previous four years.

The number of registered female football clubs has more than doubled in the last seven years and just look at crowds in the WSL.

Seven seasons ago the highest gate at any game was 2,648 for Chelsea against Manchester City. Last season it was nearly 57,000 for the North London derby.

A new sponsorship deal with Barclays is worth £15million a year and WSL clubs’ revenues soared 34 percent in 2023-24 alone. So from the grassroots all the way up, women’s football is on the up.

Thankfully, that kind of progress is being repeated in other sports and not just rugby, where there has been significant growth in recent years to the tune of a 60 percent rise in registered players since 2017.

What about cricket? Our girls took a pasting against the Aussies, but the World Cup is upon us with England aiming for a fifth title.

Britain's Georgia Hunter Bell (silver) and Keely Hodgkinson (bronze) reacting after the women's 800 meters final at the World Athletics Championships.

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Georgia Hunter Bell and Keely Hodgkinson re stars of the trackCredit: AP

In other sports, women do us proud. From netball’s Jade Clarke to tennis star Emma Raducanu, to athlete Keely Hodgkinson and world champion boxer Lauren Price… the list is long and shows just how women are flourishing.

Having said that, I was stunned to read that middle-distance runner Georgia Hunter Bell still worked full-time in tech sales just a few months before winning a bronze at last year’s Paris Olympics.

I cannot imagine a male elite athlete doing the same.

Georgia won silver at the World Championships last month and hopefully being a 24-7 athlete will help her go one better next time.

I’m obviously aware of the lack of female representation in the corridors of power within football and other sports, but I hope that is slowly changing.

Both the FA and PL chairs are women — Debbie Hewitt and Alison Brittain — and are doing a fine job.

Right now, though, I’d rather concentrate on the progress that has been made in a relatively short time.

The WSL is in rude health and will get bigger and better, underlining the fact that we, as a nation, are leading the way in the men’s and women’s game.

We should celebrate that because ‘girls just wanna have fun’.

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I’m a Premier League CEO and had an ‘Alexander Isak’ – we said he wasn’t for sale then he took a jet to his next club

FOOTBALL isn’t just about goals and ­trophies — it’s about people.

After all, clubs don’t make anything, don’t manufacture anything; all our assets are people.

Alexander Isak, Newcastle United player, in action.

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Newcastle’s Alexander Isak situation is similar to what happened at West Ham a few years agoCredit: Getty
Dimitri Payet of West Ham United playing soccer.

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West Ham had to go through the same with Dimitri PayetCredit: Getty

Dealing with people is a key part of my job as West Ham CEO. And dealing with a wantaway player is one of the toughest jobs in football.

We had our own Alexander Isak moment at West Ham in 2017 when Dimitri Payet wanted out… and the whole club felt it.

One day he just packed his bags, went to the airport and took a flight to Marseille.

That was despite the fact we told him we did not want him to leave, expected him to honour his contract and had done no deal with Olympique de Marseille for him to be transferred there.

We loved him, our supporters loved him, but he didn’t love us back and that’s hard to take.

The fans were heartbroken, the dressing room unsettled and every training session turned into a circus.

That’s the reality when a star man downs tools. The ripple effect is huge.

The press were camped outside, questions wouldn’t stop and the tension was obvious.

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I look at Newcastle’s situation with Isak and genuinely sympathise.
He’s a top striker, adored by the Toon Army, but once a player has his head turned, it changes everything.

Suddenly, the focus isn’t on football any more — it’s on one man’s future.

Alexander Isak is biggest name in Newcastle but his strike is a slap in the face to the biggest man in the north east

The hard truth is you can’t make an unhappy player happy. But that doesn’t mean you roll over.

The club has to stay strong, because it’s bigger than any one player.
Fans rightly expect loyalty, but as club executives, we have to protect the value of the asset and the pride in the badge.

With Payet, we stood firm. We made sure West Ham got the right deal. It hurt at the time, but the club came out stronger.

Newcastle will be thinking the same way. They will fight to keep Isak if they can, but if the moment comes where he has to go, they’ll make sure it’s on their terms — not his.

That’s exactly how it should be. Players come and go. Clubs don’t. That’s the heartbeat we’re all here to protect.

Isak has not been an isolated case — but the dynamics don’t change much. Remember Pierre van Hooijdonk ­refusing to play at Nottingham Forest?

Isak to Liverpool transfer saga timeline

  • JANUARY: First links to Liverpool emerge
  • FEBRUARY: £150million record fee mooted
  • MARCH: Isak denies Newcastle contract talk
  • APRIL: Eddie Howe hails Isak as “very professional.”
  • MAY: Howe insists Isak will not be sold
  • Last match in Newcastle shirt
  • JUNE: Transfer links to Liverpool heat up
  • JULY: Flies with Newcastle for Austria training camp
  • Left out of Celtic friendly
  • Liverpool hijack Toon’s Hugo Ekitike deal after making Isak enquiry
  • Doesn’t travel for pre-season tour of Singapore and South Korea, citing injury
  • AUGUST: Training by himself at Newcastle
  • Liverpool have £110m bid rejected
  • Isak stops training and goes on strike
  • Moves out of his apartment
  • Releases angry statement blasting ‘trust has been lost’
  • Newcastle respond by insisting he won’t be sold unless it benefits club

And what about William Gallas, Peter Odemwingie, ­Carlos Tevez, Saido Berahino and even Cristiano Ronaldo’s ill-fated decision to return to Manchester United?

For a CEO, the challenge is balancing three things: the expectations, hopes and dreams of the supporters, the manager’s needs, and the dignity of the badge.

It’s not about forcing anyone to stay against their will. Unhappy players rarely, if ever, perform at their peak.

But it’s also not about rolling over at the first sign of discontent. The club’s interests must come first.

That means securing fair value, protecting the integrity of the squad and making sure supporters know their loyalty is matched in the boardroom.

In Payet’s case, we stood firm until the right solution came and the player moved. The lesson was that while football is very emotional, decisions must be rational.

Players come and go but, West Ham, like every great club, remains. That’s what we protect every single day.

Newcastle have been a football club for 144 years. And they will be around a lot longer than any one footballer.

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How can I turn my passion for painting into a career and retire early?

APPRENTICE star and West Ham United vice-chair Karren Brady answers your careers questions.

Here, Karren gives her expert career advice to a reader who wants to sell their artwork.

Woman in a green top and leather skirt.

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Karren Brady gives you career advice

Q) At the age of 53, I’ve taken up painting, and I think I’m pretty good.

I mainly paint landscapes, and would like to see if I could make some money out of selling art.

My dream would be to retire early and live off the proceeds of my paintings before drawing my pension, though I don’t know how doable that is.

My biggest problem is that I don’t know where to start with selling paintings.

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I use a computer for my office job, but I’m not very technically minded and I realise I need to create a website if I want to get my artwork seen.

But what else do I need to think about?

Pamela, via email

A) It’s fantastic that you’ve discovered a real passion for painting, and even better that you’re dreaming big and thinking about turning it into something profitable.

Don’t worry about jumping into building a website just yet – there are easier, more approachable ways to get your art seen.

Start small – take some good photos of your work (make sure you use natural light) and open an Instagram account.

The Apprentice’s Karren Brady gives career advice in game of Have You Ever?

The platform is free, simple to use and a great way to test the waters and see what reaction your paintings get.

I’d also suggest joining local art groups on Facebook, as I’ve seen so many people connect, sell their work and get advice that way.

Platforms like Artfinder and Etsy are also worth looking into, plus don’t underestimate the value of a local craft market to get face-to-face feedback and build your confidence.

Most importantly, make sure you sign your work and keep a log of each piece.

Finally, try to speak to other artists whenever and wherever you can – people are often more helpful than you might expect.

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