Bruins for Life emerges as UCLA football’s new NIL arm in reboot
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.Bruins for Life,…
UCLA’s Martin Jarmond says ‘we’re ready’ on first day in Big Ten
UCLA is no longer on its way to the Big Ten.It’s arrived.What started as an exploratory conversation between Bruins athletic director Martin Jarmond and chancellor…
Who will replace Chip Kelly at UCLA? Here are 13 possibilities
Why he makes sense: Jarmond is familiar with Herman’s skill as a play-caller given they overlapped at Ohio State while Jarmond was an assistant athletic…
In leaving UCLA, Chip Kelly runs a selfish sneak
For the final play of his sorry UCLA tenure, Chip Kelly finally ran something that fooled somebody. A cowardly reverse. Less than three months after…
Chip Kelly still the right coach at the right time for UCLA
Put away the pitchforks, UCLA fans. Would school administration have made a move on Chip Kelly if his Bruins had backed up their lifeless performance…