Bruins for Life emerges as UCLA football’s new NIL arm in reboot
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.Bruins for Life,…
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.Bruins for Life,…
UCLA is no longer on its way to the Big Ten.It’s arrived.What started as an exploratory conversation between Bruins athletic director Martin Jarmond and chancellor…
Why he makes sense: Jarmond is familiar with Herman’s skill as a play-caller given they overlapped at Ohio State while Jarmond was an assistant athletic…
For the final play of his sorry UCLA tenure, Chip Kelly finally ran something that fooled somebody. A cowardly reverse. Less than three months after…
Put away the pitchforks, UCLA fans. Would school administration have made a move on Chip Kelly if his Bruins had backed up their lifeless performance…