independent voter

WASHINGTON — With the midterm elections just over three weeks away, the fight for control of the U.S. Senate is intensifying in battleground states, as Democrats push into red regions and Republicans pour money into key contests.

Campaigns are entering a crucial stretch for persuading the independent voters who will probably determine outcomes in swing races. Nearly all of the most competitive Senate races are in states with significant swaths of people unaffiliated with either major party — the “kingmakers” in these high-stakes midterms, said Jeremy Gruber, an independent-voting expert.

“Independent voters are going to be deciding this election in every respect,” said Gruber, senior vice president of Open Primaries, an organization that advocates for states to open primary elections to unaffiliated voters.

The urgency around courting nonaligned voters has been on display at recent debates, in ads flooding the airwaves and in the campaign money pouring into key states. For Republicans, it has become an effort to put distance between themselves and President Trump; for Democrats, it’s often a rhetorical shift toward the center and away from the far left.

In Iowa, Republican Ashley Hinson used a Wednesday night debate to emphasize her willingness to break with Trump. In Kansas, Democrat Adam Hamilton is circulating a video in which he describes himself as both liberal and conservative. In Alaska, a GOP-backed ad blitz launched last week aims to persuade voters that Democrat Mary Peltola isn’t independent-minded.

Mary Peltola, a Democrat running for the U.S. Senate seat in Alaska, addresses supporters at an election watch party on Aug. 18 in Anchorage.

(Mark Thiessen / Associated Press)

Though many unaffiliated voters have made up their minds, those who remain undecided will begin making decisions soon, as mail ballots go out and early voting begins in some states.

“For Republicans who are running behind and are looking at a potentially devastating midterm election performance, what they really need to do is target the independents who lean Republican,” said Karen Kedrowski, an Iowa State University political scientist. “For Democrats in some place like Iowa … what they need to do is make it seem safe [to independents] to vote for a Democratic candidate.”

Unaffiliated constituents have long been key to victory in swing states, particularly where races are traditionally decided by small margins. They have been viewed as particularly persuadable this year, as public dissatisfaction with Trump’s economic policies puts the votes of swing voters who backed him in 2024 up for grabs.

Forecasters predict that Democrats are on track for the House majority and could hold a majority of gubernatorial seats for the first time since 2010. Though Senate control remains a toss-up, Democrats’ chances are viewed by forecasters to have significantly improved since the summer.

A set of New York Times/Siena polls reported last week showed Democratic candidates for the Senate ahead in Texas, Michigan, Alaska and Ohio and neck-and-neck in Kansas and Iowa — all states Trump carried in 2024. Republicans, meanwhile, are feeling increasingly bullish about their chances in Maine, New Hampshire and Minnesota, all states that went blue in the last presidential election.

Republicans hold a significant fundraising advantage, however, and party donors are pouring money into key races, hoping the spending can cut into the Democrats’ edge. By September’s end, GOP advertisers had more than doubled their spending compared with August, outstripping Democrats, according to tracker AdImpact. Among the nine Senate races considered the tightest by forecasters, Republicans have outspent Democrats in all, AdImpact reported.

But on Friday, the Cook Political Report, a leading election forecaster, moved 18 House races in Democrats’ direction, saying that heavy ad spending by Republicans has not begun to move the needle in their favor.

Democrats view themselves as in their “strongest position yet” to win the majority, Sen. Kirsten Gillibrand (D-N.Y.), who chairs the Democratic Senatorial Campaign Committee, said in a statement last week.

“In this final stretch of the election, Democrats will continue to vigorously campaign and fight for every vote across the expanded map,” Gillibrand said.

Republicans are confident about their ability to persuade voters in key states, said Bernadette Breslin, a spokesperson for the National Republican Senatorial Committee.

“Republicans will defend the Senate majority across key battlegrounds that have trended reliably red,” Breslin said, “with candidates like Mike Rogers [in Michigan] and Roger Marshall [in Kansas] winning over independents by exposing their Democratic opponents’ radical, unaffordable agendas.”

Along with the decisions of independent and swing voters, the midterm outcomes could also hinge on the level of turnout within each party, analysts say. If a portion of the party faithful stay home in a given place — for instance, disillusioned conservatives in Kansas or frustrated Black Democrats in Michigan — that could swing individual races, analysts said.

The number of independent voters reached a record high this year, with 45% of American adults identifying as political independents in Gallup polling. Equal shares identified as Republicans and Democrats, 27% for each party. The trend is partly driven by majorities of millennial and Gen Z voters choosing to be unaffiliated with either party, according to Gallup research.

Such voters make up a majority in Alaska and between 30% and 40% of all registered voters in Maine, Iowa, New Hampshire, North Carolina and Ohio. They account for about 29% in Kansas and about 16% in Texas and Michigan, according to state data compiled by the Independent Voter Project.

Across recent polls, independent voters have favored Democrats and expressed dissatisfaction with Trump. In a late September poll from Emerson College Polling, 66% of independents said Trump has done worse than expected during his second term in office.

State Rep. James Talarico, Democratic U.S. Senate candidate, listens at a food drive at the Frederick Douglass Human Services and Justice Center on Sept. 9 in Dallas.

(Julia Demaree Nikhinson / Associated Press)

In Texas, Democrat James Talarico led Republican Ken Paxton among independents by 32 points in a September poll by Texas Public Opinion Research. The Democratic candidate in Ohio, Sherrod Brown, led Republican Sen. Jon Husted by 27 points among independents in a CNN poll released Thursday.

In Kansas, where the Senate race has become unexpectedly close amid economic-driven anger with Trump, disapproval of the president’s performance among independents appears to be rubbing off on incumbent Sen. Roger Marshall, the Republican seeking reelection.

Fifty-two percent felt unfavorably toward Marshall and 62% disapproved of Trump’s performance, according to a recent Emerson College/Nexstar poll.

In those battleground red states, that creates a tough fight for both parties, analysts said. With control of the Senate hanging in the balance, candidates are duking it out in fundraising and on the campaign trail to win every last vote.

“Both campaigns are raking in ridiculous amounts of money … and they’re spending every penny because [they] have to,” said Wichita State University political science professor Alexandra Middlewood, referring to the Kansas Senate race. “We see that they’re really going to have to fight it out all the way to the end.”

Debates are another tool for candidates to reach independent voters, said Corwin Smidt, a political science professor at Michigan State University.

Democrat Abdul El-Sayed, left, and Republican Mike Rogers meet in a Michigan Senate debate Thursday night in Grand Rapids.

(Paul Sancya / Pool Photo)

In Michigan, where the Senate candidates sparred in their first debate Thursday evening, Rep. Mike Rogers, the Republican Senate nominee, has distanced himself from Trump twice in recent weeks, first calling for an end to the war in Iran and then releasing an ad last week denouncing the tariffs against Canada. Democrat Abdul El-Sayed, meanwhile, announced a rally with former President Obama, an appeal to mainstream voters.

“They’ve got to try to both win over people who have been paying attention, but also introduce themselves to the ones who haven’t been paying attention,” Smidt said.

Winning unaffiliated voters can require a tightrope walk for candidates who are faced with the dual tasks of appealing to their party base while persuading independent constituents.

In the final stretch of the campaign, candidates seeking independent votes should telegraph a willingness to admit their party’s flaws and an understanding that voters are turned off by partisan rhetoric, said Chad Peace, legal strategist at the Independent Voter Project, which advocates for open primaries.

“They have to communicate to those folks and try to meet them where they’re at,” Peace said. “[Independents] want the campaigns of persuasion, they don’t want to hear you tell me how bad the other candidate is.”

And, Gruber said, they want to be engaged with, not ignored.

“Independent voters,” he said, “are going to be responding to those candidates and parties that actually talk to them.”

Fewer than half of Americans believe the upcoming midterm elections will be “free and fair,” amid a broader decline in confidence in vote counts, according to a new nationwide poll.

While 49% of respondents said they expected the elections to be free and fair, 23% said they did not expect them to be, and 28% said they didn’t know what to expect.

Americans are more confident that ballots, once cast, will be counted accurately, though their trust in that varies depending on their political affiliation — with 63% of Democrats, 58% of Republicans and 49% of independent voters saying they are either “somewhat” or “very” confident in an accurate count, the Center for Transparent and Trusted Elections at UC San Diego poll found.

That is a sharp decline from after the 2024 election, when 77% of Democrats, 82% of Republicans and 73% of independents expressed such confidence, the same pollsters found then.

Lauren Prather, one of the center’s co-directors, said the latest findings reflect a decline in trust but also nuance in how respondents understand what it means to have a “free and fair” election — with an accurate count of cast ballots being a major factor, but not the only one.

Of those respondents who said they don’t know if the election will be free and fair, about a third — 31% — also said that they were “somewhat confident” that the vote would be counted accurately, Prather said.

The poll also asked an open-ended question, inviting respondents to share what a “free and fair” election means to them, she said, and trust in the count was a “central part of people’s definition” and a “dominant theme.” However, they also identified other things, she said — with about a quarter of respondents also pointing to “voter access and voter eligibility, as well as freedom from interference and intimidation and having a real choice of candidates,” Prather said.

“In other words, trust in the count is the anchor of how Americans understand what it means to be free and fair but it sits within a broader set of concerns about the integrity of the whole process,” she said.

The polling reflects an American electorate that has grown increasingly concerned about U.S. elections amid unprecedented claims of widespread voter fraud from President Trump and his administration, and increasing warnings from Democrats and independent election experts that those claims — which Trump has made without evidence and which experts deny — are part of a broader effort to interfere with the election and intimidate voters.

Thad Kousser, the center’s other co-director, said the findings are in line with a broader era of distrust in civic institutions in the U.S., but also a result of the fact that “people are following different signals from their leaders” as to the trustworthiness of U.S. elections — with vastly different messaging coming from leaders on the left and the right.

Poll respondents shared some concerns about the fairness of the November midterms, he said, but also split by wide margins on other concerns based on their political affiliation.

Voters across party lines shared concerns about gerrymandering, the poll found — with 48% of both Democrats and independents and 36% of Republicans saying they distrust that congressional district lines are drawn in a way that fairly reflects what voters want.

“Nobody has loved the redistricting wars that have been a big story throughout this year,” Kousser said.

After Trump urged Texas and other Republican-led states to launch unprecedented mid-decade efforts to redraw their congressional lines to bolster their party’s chances of retaining control of the legislature through the remainder of Trump’s term, Democrats fought back — including in California, where voters passed Proposition 50 to allow state Democrats to redraw congressional lines in their party’s favor.

On potential foreign interference, 32% of Democrats, 42% of independents and 48% of Republicans said they didn’t trust that U.S. elections are well-protected.

More than three-quarters of Americans — including 79% of Democrats, 76% of Republicans and 75% of independents — said they were “concerned that misleading audio or video ‘deepfakes’ created using AI will impact” the midterms.

But on other issues — including those most discussed by the political establishment — the political divide was much starker, the poll found.

For example, while 53% of Republicans said they distrust that ballots are counted accurately, just 19% of Democrats said so. While 52% of Republicans said they distrust that noncitizens are prevented from voting, just 12% of Democrats said so.

Meanwhile, Democrats and independents were more concerned than Republicans about eligible voters being able to cast their ballots without facing obstacles or intimidation, the poll found.

Many poll respondents said they expected to face intimidation from U.S. Immigration and Customs Enforcement agents at or near polling locations — with such fears being particularly pronounced among voters of color, who were about four times as likely as white respondents to say they expected such intimidation, the poll found.

While 49% of Black respondents, 45% of “Hispanic” respondents and 40% of Asian American and Pacific Islander respondents said they expected to face intimidation, just 11% of white respondents said so, the poll found.

Overall, 35% of respondents said an ICE presence would make them less confident of an accurate vote count, compared with 23% who said it would make them more confident. Those responses also varied greatly by race — and partisan leaning.

White respondents were nearly split, with 29% saying it would make them less confident and 28% saying it would make them more confident. Respondents of other races were vastly more likely to say an ICE presence would make them less confident — with 38% of Black respondents saying they would be less confident and 10% saying they would be more confident; 43% of “Hispanic” respondents saying less and 18% saying more; and 57% of AAPI respondents saying less and just 6% saying more.

Nearly 60% of Democrats said an ICE presence would lower their confidence, and less than 8% said it would increase their confidence. Among Republicans, meanwhile, about 46% said it would increase their confidence, and less than 9% said it would decrease it.

Kousser said the polling gives the sense that a “free and fair” election “means something more to people than simply tallying up correctly the votes of those who were able to cast a ballot.”

“You might doubt that the election was free and fair if you are concerned that congressional districts are gerrymanders, or that some voters stayed away from the polls because of worries about intimidation, or that some people cast a ballot who were not, in fact, eligible,” he said. “These concerns, which can come from all different parts of the ideological spectrum, could lead people to be concerned that [a] ‘correctly counted’ election was not, in fact, fully free and fair.”

Kousser and Prather said what effect diminished trust in elections will have on the midterms and how Americans view the results remains unclear, but will depend in part on how close the election is and what messaging leaders — particularly Trump — share about the results once they come in. Prather said she did not expect it to diminish turnout.

The national survey of 5,016 American adults was conducted Sept. 1-9, with a margin of error of plus or minus 1.4%.