arcade

I tried the world’s largest claw arcade machine now open at Butlin’s

An image collage containing 3 images, Image 1 shows Cyann Fielding trying the new Butlin's claw machine, Image 2 shows Cyann Fielding playing the new Butlin's claw machine, Image 3 shows Cyann Fielding trying the new Butlin's claw machine

I FEEL like Buzz Lightyear in Toy Story, not something I thought I’d ever say as a 25-year-old British woman.

No, I’m not wearing a spacesuit and nor am I made of plastic – I’m stood playing the world’s largest claw arcade machine, with toys up for grabs that are the size of your average pre-school kid. 

The new world’s largest claw machine – now open at Butlin’s in Bognor Regis Credit: Cyann Fielding
Travel Reporter Cyann Fielding trying the new Butlin’s claw machine Credit: Cyann Fielding

Butlin’s have built the machine at their Bognor Regis resort, at 6.8m long and 3.9m high, they claim it’s the size of a small house and it’s open all summer.

Having stood inside it, I can safely say it’s about the same size as my London flat – the claw is so big that it could fit around my head.

Shortly after they cut the ribbon this morning, it was officially crowned by the Guinness Book Of World Records as the world’s largest claw machine and incredibly, it only costs £1 to play. 

What can you get for a quid these days? A quick scan of the Sainsbury’s website reveals you can get a bar of Dairy Milk  – but here in Butlin’s Bognor, it could get you a 3-foot plushie. 

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And that’s a genuine possibility. This isn’t your average claw machine designed to send your blood pressure rising with the odds stacked against you. 

It’s super easy to play on with one lever and one button like a usual claw machine just ten times the size. Just bash the button above the toy you want and see if you can get it.

While I tried three times to bag a prize and failed, in the first ten minutes of it opening, I watched a redcoat win a massive Simba from the Lion King and a 4-year-old girl land a huge dog (assisted by her dad). 

Everything is super-sized, from the drop button that’s the size of my hand to the giant orb-like joystick. I practically got a neckache from watching the claw up close. 

The huge machine is full of huge stuffed teddies, ranging from Labubu-style dolls, to Minecraft characters and Winnie The Pooh. 

Plus, many of the toys have Butlin’s lanyards around their necks, with envelopes containing vouchers of varying amounts that can redeemed against anything from food to experiences around the resort. 

For a quid, this must pretty much be a lossmaker for Butlin’s, who could easily charge a fiver upwards for an arcade game of this size. 

But that’s not why they’re doing it. The machine will be onsite for the whole summer as part of their 90th anniversary celebrations and a Butlin’s insider told me it’s just part of the experience they like to offer at their resorts. 

The new experience can be found inside the Skyline Pavilion Credit: Cyann Fielding
The huge machine is full of huge stuffed teddies, ranging from Labubu-style dolls, to Minecraft characters and Winnie The Pooh Credit: Cyann Fielding

They told me: “This is more of a fun thing for guests, we’re the home of entertainment and everything we do ladders up to that. 

“Whether it’s our pools, shows, the fairground… we just found an opportunity to do something really fun and big. It’s not a money driver, it just goes to that value for money proposition we offer. 

“If you’re a four year old and walk past the machine and see the scale of it, you’re going to want to have a go and parents won’t mind dipping into their pocket for a pound for them to have a go. 

“Because the experience is exciting as well – even if you don’t win, you still have the excitement of doing something of that size and scale.” 

As the first person to play, I was also allowed inside the machine for a sneaky pic and felt like a real-life Buzz Lightyear when he landed among the Little Green Men in the claw machine at Alien Planet during Toy Story 1.

The new experience can be found inside the Skyline Pavilion where you’ll of course find a number of other claw machines – albeit much smaller. 

The machine measures 66.31 cubic metres, and the previous record holder for the world’s largest claw machine was in the Philippines and measured 49.9 cubic metres.

A team of seven people assembled the machine over four days and it weighs around 2.3 tonnes in total. 

Many of the toys have lanyards around their necks, with envelopes containing Butlin’s vouchers of varying amounts Credit: Cyann Fielding

Joanne Brent, Official Guinness World Records™ adjudicator, said: “Following a full adjudication loop process, we’re delighted to confirm that Butlin’s has officially claimed a new Guinness World Records™ title for the Largest Claw Machine.

“The machine comfortably surpasses the previous record and demonstrates the scale, ambition and creativity required to achieve a Guinness World Records™ title. As Butlin’s marks its 90th anniversary, we’re pleased to officially recognise this achievement and welcome the company as the new record holder.”

For a pound ago, it’s one of the cheapest experiences at a resort too. 

As a Gen Z adult and can safely say I had as much fun as a four year old winning a giant dog. 

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