IF you loved dancing to tunes like Mamma Mia, Waterloo and Super Trouper at ABBA Voyage then you might be excited by this other potential avatar concert.
Another city has announced that it could see potential in starting its own experience based on four very famous Liverpudlian musicians.
ABBA Voyage started back in 2022 and at the time was met by some scepticism.
That was until visitors entered the purpose built arena and were so blown away that what started as a limited residency initially set for a few months, is still going strong today.
Now, Steve Rotheram the Liverpool City Region (LCR) mayor has revealed he believes a similar show in Liverpool could benefit it greatly – especially if The Beatles were at the forefront.
The band that rose to fame in the 60s could appear as avatars in a show funded by Liverpool’s visitor levy.
The charge was initially introduced in 2025 as a £2 per night “City Visitor Charge” for overnight stays in certain hotels and serviced apartments.
Steve Rotheram said he had been “looking at ways” since then in which “we might be able to deliver something similar but not identical to the Abba Voyage experience in London“.
“Just imagine if we could do something that features perhaps a local four-piece beat combo that did okay from these parts?”
Mr Rotheram continued: “We could have an immersive experience so people would flock in to see them. It means the footfall would increase exponentially, it means that this would be an international destination of choice.
“You’d go here and then perhaps go to London, whereas currently a lot of people go to London and sometimes jump on a train to come here, so we want to change that dynamic and I think this will be one of the ways in which we do it.”
Having the show based on The Beatles would be a popular choice for Liverpool with each of the band members born and raised there.
Mr Rotheram hinted that the potential show could be funded by the current levy – and its replacement coming in 2027.
The new charge will come into play in two years time once the current scheme expires.
This will mean that all properties in the Liverpool city Region – including Airbnb – will be affected.
It could bring in lots of money for the city too – it was reported that ABBA Voyage generated over £100million in ticket sales in 2023 alone.
As a result, it contributed £1.4billion to the UK economy‘s turnover by late 2024.
And the Beatles are set for another revival ahead of the new films based on each of the band members.
Directed by Sam Mendes, it will see four films released based on the four members.
Paul Mescal will start as Paul McCartney, Barry Keoghan as Ringo Starr, Harris Dickinson as John Lennon and Joseph Quinn as George Harrison.
For more experiences in the UK, here’s how you can try out your very own Race Across the World.
And here’s more on the world-first gameshow attraction opening in the UK – with spin the wheel, music rounds and free prizes.
One writer tried the world-famous ABBA Voyage experience in the UK – here are her top tips & the best nearby bar…
Writer Hope Brotherton headed to ABBA Voyage earlier this year, here’s everything she loved about it – and the bar she found for pre-drinks…
She said: “I’m surrounded by sequinned jumpsuits, bright-pink feather boas and white go-go boots.
“It means I can be in just one place – the dance floor of Abba Voyage, the astonishing concert in London performed by CGI versions of the four bandmates in their Seventies glory days.
“The tech is so impressive, that it’s hard to believe the Swedish superstars aren’t really performing live on stage. I found my grasp on reality slipping even further when a real-life backing band appeared.
“I was mesmerised by every visual in the purpose-built venue, with a kaleidoscope of brightly coloured lights descending from the ceiling as Dancing Queen played.
“You can, of course, book seats but my friend Ellie and I preferred the standing tickets, where we had more than enough space to dance our hearts out to Mamma Mia and Waterloo.
“Getting in the right mood for a boogie was essential, and we had pre-show food and drinks at Stratford restaurant and bar The Print House – Jim & Tonic East to thank for our exuberance.
“It was then time for food and, to start, we shared the marinated prawns and a garlicky flatbread – both delicious.
“Aware of all the dancing ahead – it’s a marathon, not a sprint – I plumped for a parmigiana pizza, which totally hit the spot.
“Keen to sample a tipple from the on-site distillery, then I washed my main course down with a gin flight. Ambitious, I know – it came with three gins, my favourite being the Mediterranean.“