BRITS will watch five hours of telly a day over Christmas and ‘lie’ to loved ones to avoid socialising for a boxset.
As Christmas officially kicks off, many will embrace the slow, relaxed pace of the Twixmas period between December 26th and 31st, indulging in some guilty pleasures while avoiding the social demands of the festive season.
3
A recent survey from Sky and Now has revealed that, during this in-between lull, Brits will engage in some surprising habits, with a focus on binge-watching TV, staying in their pyjamas, and even skipping showers.
According to the poll, a quarter will avoid showering for three days or more during Twixmas, while half admit to wearing the same pair of pants for longer than a day.
Even more surprising, 21 percent of respondents will go up to five days without leaving the house, making the period a time for ultimate relaxation and avoidance of any unnecessary errands or social obligations.
In fact, it seems that getting dressed is not a priority for many, as over half of respondents – at 55 percent – will spend at least one day lounging around in their pyjamas, with some spending the entire period in their most comfortable attire.
The trend of taking it easy continues with the discovery that 64% of Brits said their favourite activity during Twixmas is staying at home and watching TV.
With family and friends often still lingering from Christmas, some will take the opportunity to lie about being busy to avoid socialising beyond December 25th.
Around 22 percent of people admitted to fibbing to loved ones so they can stay home, binge-watch boxsets, and simply unwind without any obligations.
It’s no surprise, then, that Brits are setting aside considerable time for television, with the average person watching five hours a day.
Over the six days of Twixmas, this adds up to an impressive 30 hours of TV viewing, and across the UK, it amounts to a staggering 1.8 billion hours of collective screen time.
During this period, many will start and finish a new TV series in just a few days, with 52 percent of respondents committing to new shows.
Two-fifths will go so far as to binge-watch TV all day without ever getting up, cementing the idea that this is a time dedicated to indulgent relaxation.
Rewatching old favourites is also common, with 51% of Brits revisiting beloved series they’ve already seen multiple times.
With Gavin and Stacey’s final ever episode set to air, it’s perfect timing for fans to re-watch the entire series from the beggining.
The Twixmas period also serves as a time for many to catch up on all the Christmas specials and festive-themed TV shows they missed during the chaos of the holiday.
More than half of those surveyed – at 52 percent – will spend their time revisiting these programmes, and over a fifth – 22 percent – will make it a point to rewatch their favourite Christmas classics.
This trend reflects a broader shift towards embracing comfort and relaxation in the days following Christmas.
Jamie Morris, Executive Director of Content Strategy and Performance at Sky, said that this period of rest is the ideal time to relax, snack on leftovers, and enjoy some great television.
Whether it’s watching nostalgic favourites, diving into thrilling new series, or simply revisiting Christmas classics, Sky and NOW have ensured that Brits have access to everything they need for the perfect Twixmas.
3
3