SHOPPERS have breathed a sigh of relief after a beloved drinks brand confirmed it won’t be axing its iconic fizzy drink.
Some had even been worrying that this year’s Christmas would be ruined if the beverage were discontinued.
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Fans of Old Jamaica ginger beer had been speculating for a while that the sun had set on the refreshing drink.
This was after a cryptic announcement by the brand claiming it would be “retiring” in a “blaze of glory”.
But this week, on October 24, it put rumours to bed in an Instagram post, with one commenter quickly quipping: “You rotters! I thought my Xmas was gonna be ruined.”
The Instagram video began with the caption: “Did anyone actually think we were signing off?”
It added: “We’re not f***ing leaving. It’s our iconic look we are bidding farewell to.
“Time for a well deserved refresh. Stay tuned.”
Before this much-awaited update, customers flooded Reddit to discuss the potential axing.
One dramatically wrote: “I swear to God I will not survive without this sweet fiery nectar.”
Another concerned fan said: “Hell no !!! its goes great with pretty much every drink alcoholic.”
Sensing a marketing ploy, a third said: “If they’ve changed their name to New Jamaica I’m going to be fuming.”
The Caribbean-inspired brand was launched in Kington, London, in 1927 and is owned by Beliv Company.
It comes as a number of other companies have announced new or rebranded products ahead of Christmas.
Aldi baffled shoppers with a new product that seemed more Easter-appropriate than it did Christmassy – hollow chocolate eggs named “Garry the Gingerbread Man” and “Parker the Penguin”.
Meanwhile, M&S shoppers rushed to grab a new £15 gift box of chocolates that “snows” when you shake it.
Brands being revived this Christmas
A RANGE of classic products are being revived this Christmas after previously being axed.
Aldi’s Chocolate Mountain Bar
ALDI shoppers have been left overjoyed after the supermarket’s iconic Toblerone dupe returned to shelves.
Fans of the bargain retailer have been pleading for the Specially Selected Swiss chocolate bar to make a comeback, with Aldi finally giving in.
The blonde bar is seen as a family favourite with happy customers describing it as “lush” as they race into stores to grab one.
Each 100g pack cost is now priced at £1.69.
Each bar is packed with delicious ingredients from white chocolate, honey, almond, nougat and salted caramel pieces.
Mars’ Marathon Bars
Mars announced it was bringing back the iconic Marathon chocolate bar after it was rebranded 34 years ago.
The bar was re-titled as Snickers in 1990 and lost its iconic name but will return to supermarket shelves for a limited time this year.
The limited-edition wrappers will be available exclusively at Morrisons until December, which means you’ll only have a few months to enjoy the blast from the past.
Starbucks’ Toffee Nut Latte
Starbucks fans are going wild as a £1.50 buy has landed back in stores – and if you’re a lover of the coffee chain’s Christmas drinks, then prepare to be overjoyed.
One savvy shopper was left beaming when browsing in her local Sainsbury’s, when she noticed that toffee nut latte sachets were now available to buy.
So if you’re obsessed with the Starbucks Christmas beverage, which normally hits stores at the start of November and is available until the end of the year, and want to be able to have it all year round, you’ll need to head to Sainsbury’s and stock up.
Cadbury’s Dairy Milk Winter Mint Crisp
The confectionery giant has brought back its Dairy Milk Mint Crisp bar for shoppers to enjoy as the nights draw in.
It forms part of the sweet makers’ new Christmas range which also includes a retro selection box.
Cadbury‘s confirmed earlier this year that the minty treat had been axed from shelves and it had “no plans to reintroduce it”.
It came after nostalgic shoppers made calls for Cadbury‘s to bring back the retro snack.
Its Winter Mint Crisp bar has already landed on shelves, with Tesco charging £4.50 for a 360g bar.
You can get it for just £4 if you have a Tesco Clubcard.
It is also on offer at supermarket Asda for £4.