CADBURY has apologised after a furious customer pointed out a huge change to the classic Picnic bar.
The chocolate giant was branded “embarrassing” and accused of ripping buyers off.
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Sharing a photo of the chocolate bar, the customer pointed out that it was far smaller than it had been in the past.
“RIPPING US OFF! An absolute embarrassment Cadbury – look at the state of this Picnic,” they wrote on X.
“More like a bloody Twix finger! You’ll push us TOO far and you’ve seen what public movement can do,” they added.
Cadbury responded to the tweet: “Sorry to hear that! Please contact the customer care team here and they’ll look into this for you.”
This isn’t an individual case, Brits have noticed the slow shrinking of their favourite sweet treats since 2012.
It’s not just Cadbury: Mars, Carambar & Co and Nestle Global have all slimmed down their confectionary.
Mars shrinks its Galaxy bar
By Eleanor Sharples
CHOCOLATE giant Mars has shrunk its Galaxy bar — months after increasing the price.
The Smooth Milk chocolate bar has gone from 110g to 100g and costs up to £1.50.
Mars blamed the shrinkflation on the rising costs of raw materials and operations.
It said it was not a decision that was taken lightly but insisted it was necessary.
A spokesman said: “We have been actively trying to find ways to absorb the rising costs of raw materials and operations, as we know the increase in the cost of living has impacted both consumers and businesses.
“Unfortunately, the growing pressures mean more needs to be done.”
To read the full story, click here.
A Terry’s Chocolate Orange has shrunk by 10 per cent, dropping from 175g to 157g.
Snickers originally weighed 58g and is now just 45g, seeing a 17 per cent decline.
Packets of Maltesers have gone from 121g to 103g and Toblerone 170g to 150g.
The consumer phenomenon has been branded “shrinkflation”, which means chocolate bars are getting smaller but the products remain the same price – or have even become more expensive.
Corporations have blamed shrinkflation on the rising cost of ingredients, arguing that customers would have to pay even more money if the products remained the same size.
The cost of cocoa butter and other ingredients in chocolate soared by 40 per cent in 2017.
This comes as Tesco shoppers are rushing to buy Cadbury Christmas favourites after they hit the shelves early.
The supermarket is offering large tubs of both Roses and Heroes for £4.50, with a Tesco Clubcard, and shoppers say it’s the perfect time for the deal.
While the festive season remains a while off, many are saying the chocolate favourites make the perfect end-of-term presents for teachers.
Writing on Facebook one shopper said: “They are ready for thank you gifts for teachers“
Another added: “A few shops stock them for leavers present from children for their teachers. Chocolate [is] not just for Christmas!”
Containers of the popular chocolates, which normally retail for £6, were spotted piled high in Tesco – and despite it being July, customers are keen to grab them.
One said: “Might as well. Pretty sure the UK has completely skipped summer this year in favour of a monsoon season.”
Another added: “Woo woo yummy yummy.”
The Sun has approached Cadbury for comment.
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