The reality star shared a clip on Instagram of the moment he went down on one knee during dinner on the beach with their two young children.
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James Hill popped the question to girlfriend Naomi Hibbert as they had dinner on the beach in Dubai.
The 36-year-old added snaps of the newly engaged couple posing with daughter Nola and son Albie.
He wrote: “Yep I proposed!
“I love you and my children more than this beautiful moment but I hope this shows you my commitment to you as you have given me more than I could of ever dreamed of.
“Love you babe.”
Friends and fans rushed to comment on the upload, with Dan Osborne writing: “Congratulations brother.”
Love Island‘s Jake Cornish said: “Congrats matey.” And a third added: “I’m so pleased for you.”
James shot to fame in 2014 when he took part in The Apprentice.
Despite being fired in week eight of the competition, a year later he entered the Celebrity Big Brother house and went on to win the series.
James and Naomi’s daughter Nola was born on Father’s Day in 2021 while Albie arrived in September last year.
Announcing Albie’s birth on social media at the time, James posted a sweet snap of him cuddling up to his children and wrote: “Wow 2 weeks with 2 kids!
“Number 2 is mostly definitely a game changer!
“However I have loved every minute and man am I happy and proud to have a little girl and now a little boy that every man dreams of!”