The 46-year-old professional dancer and Ola, 41, have been together since 2003.
Taking to social media on Saturday, James complained about his wife’s skills around the house.
He wrote: “Hi guys Anyone know a decent ironing lady in the West Malling area – as my wife is s**t at it.”
While many saw the humour in the post, some took to the comment section to tell him to “do it himself”.
One X user wrote: “Can’t you do it??”
Another added: “With the other posters here, off you go James, the iron is in the cupboard.”
A third penned: “You’ve got a pair of hands haven’t you? Lazy misogynistic article.”
A fourth echoed: “Iron your own rags you sexist pig!”
Following the backlash James wrote: “Well that last tweet went so much better than I thought it would.
“Just to clarify i do my own ironing but I hate it – and Ola hates ironing too.
“We had an amazing lady who has now retired hence need someone else. We are in the West Malling Area. Fans.”
In another post that followed, he added: “Lastly – we are looking for an ironing “lady” not a “man” because although men are better we want to give a lady the opportunity because we are all about equality. Many thanks again for all your replies.”
James and Ola both competed on Strictly Come Dancing as dance professionals in 2006.
He left in 2014 with Ola quitting the following year in 2015.
Earlier this year James came under fire from furious fans after sharing a postpartum picture of Ola.
He wrote that she is now “half the woman she was” after her staggering three-and-a-half stone weight loss.
While the dancer praised his wife for her body transformation, some fans argued that it put pressure on new mums to “bounce back into shape.”
Last year the couple released a diet and exercise plan called Dance Shred.
Ola is now back to her Strictly weight of 8st 3lb and a size 8, while James has slimmed down to 11st 6lb.
They did this by cleaning up their diet and falling back in love with dancing.
James told us: “We spent our whole lives looking our best when we were dancing, so we were like: ‘Let’s start dancing again.’
“It was about going back to what we know.”