His campaign has also started making ad buys in New Hampshire media markets, according to the ad-tracking firm AdImpact.

Biden, however, will not appear on the New Hampshire primary ballot, as the state is moving forward with an unsanctioned contest in 2024. This week, the Biden campaign confirmed it wouldn’t participate, after the Democratic National Committee declared the state “non-compliant” with the party’s presidential nominating calendar, which elevated South Carolina to the first-place spot. Top New Hampshire Democrats are expected to coordinate a write-in campaign on behalf of the president.

Phillips’ bid faces steep odds, as he squares off against Biden, the sitting president who is backed by the Democratic Party and has $91 million in the bank along with the DNC and their joint-fundraising committees.