On Netflix, Don’t Look Up spent weeks as the most-streamed movie ever. Pop star Billie Eilish sings about hills burning in California. At the bookstore, climate fiction has become a genre of its own, while Jeff Goodell’s The Heat Will Kill You First, a harrowing nonfiction account of what life on a warming planet will mean, is entering its second month on the New York Times Best Sellers list.

But where is journalism in all of this? Despite our living through the hottest summer in history, as well as wildfires, tropical storms and crazy-hot oceans, the news media continue to be outdone by the rest of popular culture when it comes to covering the most urgent story of our time.

Inexplicably, climate change remains a niche concern for most mainstream news outlets. In the United States, most TV coverage of this summer’s hellish weather did not even mention the words “climate change”, much less explain that the burning of oil, gas, and coal is what is driving that hellish weather. Too many newsrooms continue to see climate as a siloed beat of specialists.

There are, of course, notable exceptions. The Guardian newspaper, the AFP news agency, and Al Jazeera itself are three news organisations that have long delivered science-based, abundant, comprehensive coverage of the climate crisis as well as its solutions.

But as excellent as they often are, they are among the outliers; much of the rest of media — particularly television, which, even in today’s digital era, remains the leading source of news globally for the largest number of people — struggle to find their climate footing.

We wish it were otherwise. As founders of Covering Climate Now, a global journalism collaboration formed to break the “climate silence” that long prevailed in the media, we have been working to help our colleagues throughout the news business amp up their coverage of the climate story.

In 2019, the media’s climate silence began to break, and in the past four years, we have seen encouraging successes. In the United States, major outlets, including The Washington Post, now treat climate change as a subject to cover every day, and not solely as a weather story. Telemundo 51, a Spanish-language TV station in Miami, is pursuing an “all of newsroom” approach that encourages reporters on every beat to talk about climate change, including its solutions.

Overseas, France Televisions (France’s counterpart to Britain’s BBC) has jettisoned traditional weathercasts in favour of a daily “weather-climate bulletin” where viewers can track global warming in real time as an eight-digit electronic counter shows how much today’s temperatures exceed the preindustrial average.

Yet while dramatic changes in climate have made increased news coverage of extreme weather unavoidable, explaining the climate connection to extreme weather is a different task. Linking changes in the weather to the decisions being made by industries and governments that have overheated the planet is where news coverage needs to end up.

As journalists, we have to do better. The broad, general public needs to understand what is happening, why it matters, and, above all, that they can fix it — for example, by voting, by not buying unsustainable products, and by talking to friends and family about doing the same.

Journalism is at its best when it effectively explains and connects the dots between seemingly disparate events. That means, for instance, learning lessons from how the media covered COVID-19, also a sprawling, complicated story dictated by science. Nobody in the media debated the need to dedicate resources to helping audiences understand COVID-19 and then playing the story big.

Most outlets ran multiple stories every day, which helped even casual news consumers understand that something important was happening. Journalists grounded our coverage in science, but we did not silo it on the science desk: We covered the pandemic as a health story, a politics story, a business, education and lifestyle story. And we talked not only about the problem but also about its solutions, whether masking and social distancing or vaccinations.

Climate coverage could take the same approach. In every newsroom in every community, climate change needs to be thought of not as a beat, but as a through line involving everything we do. No corner of the newsroom is exempt — not business or culture, not sports or city hall.

On the national level, journalism has to figure out how to make climate change central to our politics coverage. Next year will bring elections in the US, the United Kingdom, the European Union, India, Indonesia, Mexico and Egypt that will have profound effects on the prospects for global climate action.

Can politics reporters and editors scale back their fixation on horserace coverage and instead provide the kind of coverage that voters need to make informed choices?

Election coverage should help audiences understand what the candidates will do about the climate crisis if elected, not just what they say. It should hold candidates accountable by asking them not — as Fox did at the first US Republican debate last month — whether they believe in climate change but rather, “What is your plan to deal with the climate crisis?”

Overall, we also need much more and better coverage of climate solutions. Our colleagues at the Solutions Journalism Network have rightly criticised news coverage that only talks about what is wrong. Telling the whole story also requires examining how that problem might be fixed. What else does “more and better” climate coverage mean?

We expect some answers to emerge this week at “Climate Changes Everything: Creating a Blueprint for Media Transformation,” a conference at the Columbia Journalism School in New York cosponsored by Covering Climate Now; our founders, the Columbia Journalism Review and The Nation; our lead media partner, The Guardian; and the Solutions Journalism Network.

Reporters and editors from news outlets around the world — large and small, commercial and non-profit — will chart a course for how journalists everywhere can tackle the climate story in ways that drive attention and impact and highlight solutions and justice.

The assembled journalists will draw lessons and inspiration from some of the best climate coverage of the past year, as exemplified by winners of the 2023 Covering Climate Now Journalism Awards, which were just announced. (The conference will be livestreamed and recordings will remain available.)

With the planet on fire, more and better news coverage is itself an essential climate solution. Only when the general public understands what is happening, why, and what needs to be done can large enough numbers of people compel governments and corporations to change course.

Many news outlets have made significant progress in recent years. But the news industry as a whole is still not matching the scale of the crisis with the kind of coverage that is required.

Until that happens, journalism is letting down our readers, viewers, and listeners — and letting Netflix and Billie Eilish handle a job that is ours.

The views expressed in this article are the authors’ own and do not necessarily reflect Al Jazeera’s editorial stance.