Tue. Nov 5th, 2024
Occasional Digest - a story for you

DIY outfits embracing a fearless sense of fashion, left hands with glittery 13s and bejeweled friendship bracelets took over SoFi Stadium on Aug. 3.  

It was official; Taylor Swift arrived in Los Angeles for six sold-out shows on the final U.S. leg of the 2023 Eras Tour. Swift will return to the U.S. for a few dates in Fall 2024.

Swift began her tour in March 2023 in Glendale, Arizona, snaking across the country through 20 cities across 27 states. The tour has already broken records, including the most tickets sold in a day by an artist, at 2.4 million tickets, and is projected to generate $591 million in sales. 

The monumental achievements are thanks to the large and invariably loyal fan base Swift has built up over the years, endearingly called Swifties. They camped out for merchandise to secure the viral blue crewneck sweater, and some showed up to the stadium without tickets to hear Swift and bask in the Eras atmosphere.

We spoke to some Swifties to get an idea of how much time, effort and money it took to be there for the first Los Angeles show.

Sebastian Monsalve, 23, and Maria-Fernanda Quitral, 24, traveled from Santiago, Chile, and saved for two years to see Taylor Swift perform live for the first time. From flights, hotels and tickets, they collectively spent about $5,000 and Monsalve's jacket took about two weeks of work.
Sarah Stronach, 19, poses outside of SoFi Stadium on Aug. 3. Taylor Swift ends the first U.S. leg of the Eras Tour with a six-night stint at SoFi Stadium in Inglewood, Calif.

Sarah Stronach, 19, has been a self-proclaimed Swiftie since she was five years old. Taylor Swift’s 2008 Fearless Tour inspired her outfit when Swift dressed up as a member of a marching band for “You Belong With Me.” “It was kind of a very treacherous thing because I’m not very good at sewing, and it was my first time really doing something like this. It was just a fun and kind of overwhelming experience,” Stronach said.

Melanie Watanabe, 51, and Jerry Watanabe, 55, came to show at Ms. Americana and The Heartbreak Prince, a song title from Taylor Swift's "Lover" album. "Our kids, it was all our kids," said Melanie Watanabe. "We got the approval from teenagers," said Jeremy Watanabe. "I think if I came on my own I'd be dressed like a dork."

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