Adam Hutchinson, who goes by the name “Slap For Cash” gorged on a chocolate bar as he weighed in for his Power Slap debut.
The barbaric new venture by UFC president Dana White allows participants to slap each other without self defence, a key principle of martial arts.
Slap For Cash went up against 26 stone “Da Hawaiian Hitman”, real name Dayne Viernes, in his first match – weighing around 100lbs more than his opponent.
His Power Slap debut didn’t last long, and he was rocked by Da Hawaiian Hitman’s very first effort.
UFC legend Michael Bisping was commentating on the fight, and immediately called what was about to happen – even trying to place a wager with his colleagues.
The 44-year-old said: “$20! I say Slap For Cash goes to sleep.”
And that was exactly what happened, with the internet celeb being knocked out cold.
In a fittingly shambolic turn of events, the referee began counting, rather than immediately waving the “fight” off.
Bisping knew there would be no going on, with the Brit saying on commentary: “There’s no point counting.
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“It’s done! It’s over! Stick a fork in him, he is done.”
Slap For Cash claims to be responsible for the new “sport”.
In an interview with the UFC’s YouTube channel, he said: “There was no slap videos on the internet before I posted any of my stuff.
“I started this whole thing. I’ve knocked out over 60 people with the ‘Slap for Cash’ stuff.”
He then claimed to train with boxing and MMA royalty, adding: “I do come from a boxing background, and I was in Tyson Fury’s camp for a couple of weeks last year.
“I’ve been friends with Nick and Nate Diaz for ten years.”