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Premier League shirt sponsors: Who are they and why are so many gambling companies involved?

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The Premier League itself does not have an official gambling partner, but Uefa announced its first formal gambling sponsor last summer.

According to data from Uefa’s European Club Finance and Investment Landscape report, gambling firms are also the most common sponsors of top division clubs in Belgium, Greece, Hungary, the Netherlands, Poland, Portugal, and Russia.

The top industries for shirt sponsorships across top divisions in Europe are:

In the Championship, gambling is also the most popular category of shirt sponsor with six clubs – Burnley, Middlesbrough, QPR, Stoke, Sunderland, and Watford.

There are no gambling sponsors on shirts in League One and League Two. The most common industries in those divisions are energy, automotive, and food and drink.

Three Scottish Premiership clubs – Celtic, Dundee United and Rangers – are sponsored by gambling firms.

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