Sat. Mar 22nd, 2025
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TELEVISION shoppers, take note: Amazon has slashed the price of its 40-inch Fire TV and it’s never been cheaper.

Shoppers are currently racing to buy the 40-inch 2-Series Fire TV for 40% less than usual, reduced from £299.99 from £179.99.

Amazon Fire TV displaying "The Summer I Turned Pretty" on Prime Video, along with various app icons and weather forecast.

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Amazon has reduced the cost of its 40-inch HD Fire TV by £120 ahead of its big spring sale next week

Amazon 40-inch 2-Series Fire TV,
£179.99 (was £299.99)

This is the lowest price we’ve ever seen for the budget-friendly smart TV, which is the third best-selling telly on Amazon.

The Fire TV 40-inch 2-Series doesn’t boast the bells and whistles of premium models, it looks like a great choice of secondary TV.

Lots of Amazon shoppers have been snapping it up for smaller spaces, like their children’s bedrooms.

At 40 inches, it’s a touch small for the average modern living room, but it delivers excellent value for money.

For those uncertain about which size television best suits their space, our what size TV to buy explainer will talk you

The Fire TV 2-Series offers a high-definition viewing experience with 1080p HD resolution – television of this size don’t need 4K-quality visuals.

Its in-built Fire TV platform will set you up with access to streaming apps and services like Netflix, Prime Video, and Disney+ and YouTube.

Top picks: TV deals on Amazon

You’ll always find TVs with reduced prices on Amazon. Here’s our current favourites, listed by size.

  • 32-inch: Toshiba WF2F53DB HD Fire TV, £139 (was £189) – buy here
  • 40-inch: Amazon 40-inch 2-Series Fire TV £179.99 (was £299.99) – buy here
  • 43-inch: TCL PF650K 4K HDR TV, £198 (was £279) – buy here
  • 50-inch: Amazon 4-Series 4K Fire TV, £299.99 (was £499.99) – buy here
  • 55-inch: TCL 55PF650K 55-inch 4K Ultra HD, HDR TV, £298 (was £369) – buy here
  • 65-inch: Toshiba UV2F53DB 4K TV, £379 (was £429) – buy here
  • 75-inch: Amazon Omni QLED 4K Fire TV, £1,099.99 (was £1,599.99) – buy here

With the Alexa Voice Remote, you can operate the telly – and any connected smart devices – with voice commands.

The TV also includes two HDMI inputs, ready and waiting for connecting satellite boxes or gaming consoles.

Amazon customers have been quick to sing the TV’s praises.

“Fabulous picture, excellent sound straight off,” one shopper raved. “Works perfectly and I am delighted. Cannot believe I got so much TV for the money.”

Another commented, “For the kids’ rooms, they are ideal. Simple single controller that allows them to do most things.”

One buyer explained, “I actually bought this for my bedroom to replace my old TV but ended up moving my living room TV there instead as I love the Fire TV.

“Clear, crisp picture, easy to use, and aesthetically pleasing.”

The deal is badged as an early-bird discount ahead of Amazon’s much-anticipated Spring Deal Days, which officially kick off next Tuesday.

There will undoubtedly be plenty more television deals on the way, but this 40-inch set is highly unlikely to get any cheaper.

For our pick of the best discount, bookmark our Amazon Spring Sale deals page and return to it next week.

Amazon 40-inch 2-Series Fire TV,
£179.99 (was £299.99)

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