Thu. Mar 20th, 2025
Occasional Digest - a story for you

LIKE a real-life Rapunzel, I have had long blonde hair my whole life.

In fact, it’s the first thing people tend to notice about me. But as I’ve aged, my locks have become darker.

Headshot of a blonde woman wearing a white shirt.

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Our Beauty Editor Tara Ledden, a lifelong blonde, asks if she’s got the wrong hair colour due to the ‘sun or moon’ TikTok trendCredit: Supplied
Portrait of a woman with long brown hair wearing a white shirt.

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Tara wonders if it’s time to move over to the dark side with her 30th birthday looming later this yearCredit: Supplied

And like most women who grew up blonde, I’ve spent the last few years contemplating whether to commit to regular highlights and maintain the fair hair of my youth, or embrace the darker, dirty blonde strands that now spring from my scalp.

The majority of Brits have naturally darker hair, with 48 per cent being brunette, compared to 29 per cent that are naturally blonde.

Given the average salon colour appointment costs upwards of £150 across the UK, it’s no surprise that darker hair is trending, as we all look for low-maintenance styles that require less frequent visits.

Even celebrities are in on the action, with stars like Hailey Bieber, Lily-Rose Depp and Saoirse Ronan sporting cool tones like worn blonde, golden beige and ‘bronde’.

But all these ‘new’ shades are pretty much just a re-brand of the dishwater blonde I despise on my own head.

Blonde is often associated with youth, but I’ve never thought there was any truth in the cliché that blondes have more fun. Or that those with darker locks are smarter and more dependable.

With my 30th looming later this year, could it be time to turn a new, more mature page and move over to the dark side?

On my mission to decide what would suit me best, I did what any Zillennial would do and opened TikTok.

And that’s when I came across the ‘sun or moon’ trend.

You might think this viral sensation is questioning whether you’re an early riser or a night owl.

Holly Willoughby proves blondes do have more fun as she dyes her own hair

Or maybe you’d think I was talking about star signs.

But it actually refers to a test to see which hair colour suits you best, with thousands of creators suggesting you’re either a ‘sun’ – and suit fair hair – or a ‘moon’ – in which case brunette or black shades flatter your features the most.

Every one of the women on TikTok had tried both blonde and dark, with dramatically different ‘before’ and ‘after’ clips comparing the results.

I’m not nearly impulsive enough to grab a packet of dye and find out for myself, so instead I used an AI colour try-on tool.

TikTok’s filters had far too many bright and bold colours to cycle through, and after trying a few apps and internet-based try-on tools,

I found L’Oreal Paris’ to be the best.

It is free on the brand’s website and there are endless, more natural shades to choose from than I found on TikTok.

You can choose to upload a photo of yourself from your camera roll or use the camera on your phone to try colours on in real-time.

Just make sure you’re in natural light to get the best results.

The TikTok filters often added make-up to my face, which skewed how the new hair colour looked against my skin, but L’Oreal’s tool does no such thing.

You get a life-like result and can see how your features change as you swipe through the different hues.

I expected to look like Wednesday Addams as I pressed ‘liquorice black’, but I was pleasantly surprised. My skin tone didn’t look nearly as pale as I had feared, which only complicated things further: should I have dyed my hair dark decades ago?

Before and after hair color comparison.

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Tara used L’Oreal’s AI hair-colour tool to compare ‘sun and moon’ shades’ – and she was pleasantly surprised with the dark brownCredit: Supplied
Portrait of a smiling woman with long blonde hair.

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However, top hair colourist Jay Blitsas believes blonde hair is more flattering on Tara and dark hair washed her outCredit: Supplied
Lily-Rose Depp at the Oscars.

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Even celebrities are jumping on the darker hair trend by sporting cooler and darker shades of blonde (pictured Lily Rose-Depp)Credit: Reuters
Saoirse Ronan at a fashion show.

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Saoirse Ronan has ditched her bright blonde locks for a much more manageable shadeCredit: Getty

I decided to call in an expert.

Jay Blitsas, a colourist at top London salon Larry King in South Kensington, took one look at the photo and immediately put my fears to rest.

“Blonde hair stands out as the most flattering choice – it gives you a more radiant, effortless look,” he assures me.

“Blonde brightens your complexion, enhances your eye colour and softens your facial features.

“In contrast, the black hair feels heavier and washes you out. It makes your features appear harsher and the shadows on your face more pronounced.”

I don’t get enough sleep as it is, so I definitely don’t need anything that could make my under-eyes seem darker.

The more I look at the photo with dark hair, the more I can see exactly what he’s talking about.

The blush on my cheeks has all but disappeared and my eyes look dull and tired. It’s subtle, but I’m sure if I was looking in a mirror, the difference would be even more stark.

“While some people can pull off both, many suit either fair or dark hair better based on their natural features,” explains Jay.

“If your skin is fair or has cool undertones, black can sometimes look too stark, plus regrowth is more noticeable if your natural colour is lighter.

“Blonde works well with warm and cool undertones, depending on the shade – especially if you have blue, green, or hazel eyes.

“Lighter hair enhances light eyes, while dark hair can sometimes make them look less vibrant and can be overpowering on fair skin or too severe on softer features.”

Unfortunately for me, that means booking in for my highlights, but at least I now know why I’m splurging all that cash at the salon – and it seems far more justifiable now I’ve seen what a negative impact dark, dull hair has on my complexion.

HOW TO TELL

“Before dying your hair, several factors determine whether a colour will complement your features, including eye colour, natural hair colour and facial structure,” says Jay.

“But your skin’s undertone is the most important factor in choosing a flattering hair colour.”

While a filter might help you decide, there are quicker, offline methods.

“The jewellery test is an easy way to work out your undertone,” Jay explains.

“If you think gold jewellery looks better on you, then you likely have warm undertones.

“But if you tend to wear silver jewellery, you probably have cool undertones and a pink or bluish tinge to your skin.”

If you can carry off both, then count yourself lucky, as you’ve likely got neutral undertones and will suit pretty much any hair colour.

“Shades like ash blonde, platinum, silver blonde, champagne blonde, ash brown, espresso and cool dark brown tend to work best with cool undertones,” Jay advises.

“For warm undertones, honey blonde, caramel blonde, golden blonde, butterscotch, chestnut brown, caramel brown and warm chocolate brown can all be flattering, depending on how deep your skin tone is.”

What are the biggest hair care mistakes?

Anabel Kingsley, Consultant Trichologist and Brand President at Philip Kingsley spoke exclusively to Fabulous.

Not looking after your scalp

Your scalp is an extension of the skin on your forehead and it should be given similar attention and care to the skin on your face. Scalp health is vital to healthy hair growth. Your scalp is your hair’s support system, and a flaky or inflamed scalp can contribute to hair loss and also impact the quality of hairs as they emerge from the follicle. Do cleanse and tone your scalp frequently. Try to leave no more than 2 days between shampoos.

High heat styling 

The most common cause of hair damage is high heat styling – either with a blow dryer or straighteners. While it may take a little longer, a low to medium heat setting will give you great styling results, but without dryness, breakage and split ends. You should also always use a heat protective product such as our Daily Damage Defence and don’t hold your dryer right next to your strands. 

Not eating well

Even if you’re using the best products in the world, if you aren’t eating well your hair’s condition and rate of growth won’t be at its optimal. Hair is a dispensable tissue as it isn’t needed for physical survival. This means nutrients are first used to keep essential cells functioning, with hair receiving them last.

If in doubt, stick to your roots.

“Your natural hair colour is often the most harmonious with your features,” says Jay.

“Your natural hair colour has developed alongside your skin undertones and eye colour, meaning it usually creates the most balanced look, although that doesn’t always mean it’s the most flattering.

“If your natural hair colour washes you out, adding dimension or lightening it slightly can make your features pop.”

Not only that, it is far easier to reverse than picking a shade on the opposite side of the colour wheel.

“If you’re set on a major colour change, going from dark to blonde or vice versa, the best approach is slow and steady,” says Jay.

“Go into your hair appointment knowing that it’s going to be a process and it won’t happen overnight.”

Five products to make hair thrive

Before getting hair lightened it is important to get it in the best shape pre-treatment to minimise damage.

Jay says: “It’s imperative you use great products after and before you get your colour done to ensure hair is in the best possible condition.”

Here are five he recommends.

Collage of five hair products.

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  1. Redken All Soft Heavy Cream Mask, £23
  2. Olaplex No.3 Hair Protector, £28
  3. Garnier Ultimate Blends Rice Water Infusion & Starch Hair Remedy Mask, £5.50
  4. K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask, £30
  5. L’Oreal Paris Elvive Bond Repair Pre-Shampoo Treatment, £16.99

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