MEGHAN Markle has shared cryptic clues in a first look into her As Ever rebrand.
The Duchess, 43, posted what appeared to be a vision board for her new lifestyle business, with handwritten notes and never before seen pics.
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The mum-of-two shared the image with her Instagram followers under the caption: “From memory lane to the memories I’m making today…”.
Meghan’s collage included sweet messages, inspirational quotes and a water colour painting of Harry and herself walking their late pooch Guy.
The Duchess previously shared a heartfelt tribute to her beloved dog early last month after his passing.
But fans were delighted to be shown the latest insight into Meg’s new venture – which she announced this week.
As Ever labels which appear to read ‘Raspberry Spread’ could also be seen pinned to the white framed corkboard.
There were four orange post-it notes scattered between professional photographs and sketches.
One drawing is titled ‘Signature Tig Cup’ and has images of what appears to be mint, cucumber, grapefruit, lime and ice.
Another product hint could be luxury napkins, as fans spotted material cuttings embroidered with the As Ever logo.
There’s also a collection of artistic shots, from roses, to fruit, as well as some of black and white shots of Meghan herself.
She can be seen posing while taking a photograph in another image.
Some of her inspirational messages read: “Stay close to people who feel like sunshine”.
“I love you with all my butt. I would say heart but my butt is bigger,” read another.
A third said: “You cannot make everyone happy, you are not a jar of Nutella.”
“Not to spoil the ending for you, but everything is going to be okay,” and “Happiness looks gorgeous on you”, were also pinned up.
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Other collage additions included a California 33 symbol, a smiley pancake face and a gift certificate to Chez Panisse Restaurant and Cafe in Berkley.
And, this is not the first time Meghan has used her Instagram platform to share mysterious clues.
Before announcing her name rebrand, the Duchess had been signing off her posts, As Ever, which fans now see as an early hint.
The mum-of-two also used her account after leaving the Invictus Games to send a cute message to hubby Harry.
It featured the couple sharing a kiss, captioned with a sweet Valentine’s message and encouragement from both her and the kids amid the Games.
She has uploaded similar promotional content about her new show With Love, Meghan, which will air cooking and home-making tips on March 4.
Her first post sparked immense intrigue and showed the Duchess running along a beach and writing 2025 in the sand.
This comes as Meghan was slammed by a second ‘As Ever’ business.
Owner of Arizona-based As Ever Photography, Jen, took to Instagram to express her opinion on the awkward name match, tagging both Meghan and Netflix.
In the post where she joked about hoping to be enlisted as a photographer for the rebrand of American Riviera Orchard, Jen wrote: “When one of the most famous people in the world starts using your biz name of 12+ years (that you named in honour of your grandmother), seems like they could throw me a lil bone? @meghan @netflix”.
It followed another small business owner expressed fears he is powerless to act after Meghan used his brand’s name.
Meghan Markle keeps ‘reinventing’ herself for cash while clinging to royal links AND using kids for clout
FICKLE Meghan Markle has to keep reinventing herself while clinging to her royal links – and she is shamelessly using her kids for clout, an expert claims.
The Duchess of Sussex announced a shock name change for her American Rivera Orchard lifestyle brand today.
Announced less than a year ago, the project is now called As Ever, ahead of its official launch to tie in with new Netflix cookery show With Love, Meghan next month.
In her Instagram announcement, the duchess, 43, said the change meant she was no longer “limited” to selling products from the part of Santa Barbara where she grew up.
But she failed to touch on the trademark issues that have dogged the launch, with officials saying she cannot have exclusive rights to “American Rivera” going forward.
Royal author Hugo Vickers told The Sun: “I think there’s a lot of sort of jumping in and then rethinking.”
He said this reflects much of the ventures Meghan and Harry, 40, have undertaken since stepping down as working royals in 2020.
“It’s always this sort of rebranding of themselves, and reinventing themselves so that they’re always in view of the public…” he explained.
“It does all seem a little bit…how do you put it? Incredibly commercial. It’s obviously aimed at marketing. But from what I read, all this has happened quite suddenly.
“There’s lots of applications being put in and things being registered, and so forth. I think it’s all a little bit sort of done on the hoof, to be honest.”
Today’s rebrand announcement video – filmed presumably in the Sussexes’ garden in Montecito – features Harry’s voice playfully telling his wife at the start “it’s recording” before she giggles.
Mr Vickers, pointing out the duke also featured briefly in the brand’s introductory video, said he’s still essentially the main draw.
“I was going to say ‘product placing’, but ‘Meghan placing’, I mean, we watch her because she’s married to Prince Harry,” he said.
“That’s the reason we watch her, and really the only reason, to be quite honest.”
He added: “I rather wonder what will happen if ever the day comes when she doesn’t need him. But that’s all in the future.
“I’ve said this a million times, but that is why we watch them – because he is Prince Harry…he’s put her on the map.
“She was quite well known before she got involved with him. But she’s extremely well known as a result of having married Prince Harry. That’s what it’s all about.”
The As Ever website also features a rare photo of their daughter Lilibet, and Mr Vickers said this, unfortunately, feels like a commercial decision as well.
“I’m personally rather against people using their children for advertising purposes, especially when their children are officially members of the Royal Family,” he said.
“They’ve been given princely titles. So, once again it’s exploiting the royal side, and also…we don’t often see the children. In fact, do we ever see them full on?
“We see the back of the head, occasionally, or we see a hand, or we see something. It’s all rather tantalising.
“It’s been like that right since the start. So I suppose that when they do appear it’s like gosh, there they are, they exist.”
Mark Kolski, 58, was stunned after the former Suits actress broadcast her news as he has been running a “one-man band” New York-based clothing company with the same name for the past seven years.
Speaking to The Sun he said he is refusing to change his company’s title and “exploring all possibilities”.
He said: “I’m a very small business, it’s a family-run operation. I’m essentially a one man band.
“This new venture has the power and money of Netflix behind it.
“Even if I wanted to do something I don’t think I have the behemoth of lawyers and money that are behind this.”
Mr Kolski said he doesn’t own the trademark to the name but believes he has common law rights to sell clothing using it since he has been doing business as “As Ever” since 2017.
And The Sun revealed the mayor of a small Majorcan town has accused Meg of “plagiarism” over similarities between her logo and their 14th century coat of arms.
Fans were quick to spot the As Ever design was astonishingly similar to the Coat of Arms of Porreres in Majorca.
Meanwhile an expert blasted the move as “another headache” for Meghan’s team, and potentially “copyright issues”.
The Sun understands that the logo for ‘As ever’ was drawn up after a “comprehensive global searches of registered trademarks”.
The logo incorporates a palm tree as a nod to the couple’s home in Montecito, while the two hummingbirds are said to be a favourite of Prince Harry’s.
The Duke claimed he saw a hummingbird after the death of Queen Elizabeth.
The shape enclosing the birds and tree was designed to “create a unique and personal emblem”.
It may come as a shock to an excited Meghan who said she was “thrilled” to introduce As Ever.
In her Instagram post, she said: “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on.
“I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into.
“‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always’.
“If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me.
“This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.
“I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love…”
The new As Ever website features a photo of Harry and Meg’s rarely seen daughter Lilibet, three.
Meghan’s lifestyle brand had originally been called American Riviera Orchard, a nickname for where she grew up in Santa Barbara.
But this had sparked several trademark issues, as previously reported.
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