Fri. Feb 21st, 2025
Occasional Digest - a story for you

TWO huge supermarkets have shoppers shaking their tail feathers after slashing the price of “chicken wine” dupes.

La Vieille Ferme Rosé earned the tongue-in-cheek nickname after gaining popularity among wine enthusiasts.

Four bottles of Belorante wine.

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The bottles of white and red wine have taken customers by storm

The French booze first went viral across Instagram and TikTok last summer.

The social media smattering saw a mind-boggling 96 per cent boost in sales at Sainsbury’s compared to 2023.

‘Chicken wine’ costs £7.25 with a Nectar card for 75cl but now there’s a new (pea)cock of the walk and it’s even cheaper.

Fellow bird-themed wine Belorante brings colour to the table with its range of flavours.

Originally £8, Belorante Pecorino is just £6.94 at Asda.

The supermarket is also flogging Belorante Primitivo, originally £10, for £7.98.

Sainsbury’s is also encouraging healthy competition between the chicken and peacock with Belorante Montepulciano D’Abruzzo and Belorante Grillo are just £7.75 at Sainsbury’s.

This comes after shoppers flocked to Aldi to snap a bottle of rosé for under £2.

Wine enthusiasts are raving about the budget-friendly tipple, claiming it’s “twice as good as Echo Falls” thanks to its “sweet, balanced finish.”  

The Big Picture California White Zinfandel 75cl is currently priced at £3.99, although “prices may vary.”  

‘Aldi, are you ok hun’ wine pro exclaims as she calls store’s £6.99 pink bubbles a ‘crowd pleaser’ you need to snap up

Carla Nokes took to TikTok to share her excitement over the discovery, showcasing her impressive find and marvelling at its unbelievable price.  

In Carla’s local Aldi store, it was available at the bargain price of just £1.99.  

Speaking to the camera from her local Aldi store, she says: “So I’m not sure if this is a genuine mistake or this is a marketing tactic but Aldi are selling Rosé at £1.99. It is unbelievable. 

“I just couldn’t believe it. I thought there’s got to be a mistake here.

“So I took one to the checkout and then sipped it instantly as soon as I bought it because I own it and I just couldn’t believe it. It tastes so nice.

“It’s like two times better than Echo Falls but one third of the price.

You need to get yourself down there and get in while you can. I’ve just seen that you can only buy a maximum of 10. 

“I think I ended up buying 12. So get down there and get yours ASAP.”

a bottle of la vieille ferme wine with chickens on the label

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La Vieille Ferme was given the nickname ‘chicken wine’ after gaining popularity onlineCredit: La Vieille Ferme



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