KELLOGG’S has revealed two brand new cereals just months after its “tastiest” popular breakfast staple was axed.
The latest additions to the cereal giant’s lineup are now available at four major UK supermarkets and come with a very reasonable price tag.
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Kellogg’s Oaties is a new oat-based crunchy cereal that’s perfect for giving a morning energy boost for all ages.
The cereals are available in either Original Crunch or Choco Crunch flavours, both of which are designed to keep their cereal pieces crunchy, even when soaked in milk.
High in fibre, the cereal also has added vitamins B1, B2, B3, B6, B12, and iron to help your metabolism.
The 500g packs of new cereal, designed for families, are priced at just £3.49 and have been rolled out to Tesco, Asda, Morrisons, and Sainsbury’s stores since mid-January.
Kellogg’s said food developers worked for months to perfect the “unique, multilayered texture” to ensure the crunchiness of each bite.
Oats and cereal flours were carefully blended with “quality ingredients” to make the dough which was gently cooked and shaped into the pillow-like bites, the cereal giant added.
Crucially, both these new flavours are non-HFSS (high in fat, salt, and sugar) and have up to 8.9g of fibre per every 100g of cereal.
The recommended daily intake of fibre is 30g, according to government guidelines.
This now also means that four of the five bestselling cereals from Kellogg’s are non-HFSS: Special K, Coco Pops, Rice Krispies, and Corn Flakes.
Caroline Deeley, R&D Cereal Technical Manager, Kellogg’s, said: “Our world-class R&D team has worked tirelessly to perfect the new Oaties recipe, bringing together delicious flavour, nutrition, and a unique texture that keeps its crunch – something we know cereal fans up and down the country will appreciate.
“It’s also packed with wholegrains from oats, providing morning energy for families to kick start the day, whatever their morning routine looks like.
“It’s been many months in the making, but we’re confident our new Oaties range will be well worth the wait.”
This comes just months after Kellogg’s scrapped one if its most popular breakfast staples.
The cereal maker’s All Bran Golden Crunch vanished from supermarket aisles last summer.
One eagle-eyed shopper noticed the products disappearance at a number of their local stores.
They raised the issue with the company on X, formerly known as Twitter.
The post read: “Hi @kelloggshelp_uk it seems to be impossible to find All Bran Golden Crunch at the supermarkets near me. Have you ceased supply of this?”
Kellogg’s responded confirming the item was no more.
They said: “I’m sorry to disappoint you but this product is set to be discontinued.”
The popular breakfast item consisted of crunchy wheat bran and mixed cereals pieces with a caramel flavour.
It was offered as a sweeter alternative to its Original All Bran, which still remains in stock.
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