BRITS will take three holidays in 2025, visiting two new countries – and half will spend 18 months perfecting their travel itineraries, research reveals.
A poll of 2,000 adults found 35 per cent are planning on splashing out more on getaways this year compared to last.
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And the number one priority for 82 per cent is to travel to locations they have not ventured to before.
In fact, another 82 per cent will look to swap a traditional European holiday destination for somewhere further afield, like Egypt, Tunisia or Turkey for a taste of lower-cost luxury.
Gen Z and Millennials are the most likely to want to tick off as many countries as possible on their travels (53 per cent), compared to just 17 per cent of Boomers.
The research was commissioned by airline easyJet and package holiday company easyJet holidays as part of ‘The Great British Holiday Audit’.
Holly Rubenstein, the co-author of the report, journalist and creator of the travel podcast The Travel Diaries, said: “It’s clear that holidays and travel are now a non-negotiable for many households and discovering new and exciting places is firmly on the horizon for 2025.
“Holidaymakers are determined to see more, experience more and share more – not just on their social media feeds – but together in real life.
“Every day of annual leave is being used creatively to maximise the time that can be spent exploring and relaxing.”
It emerged the most popular type of holiday booking is still the classic beach break (61 per cent), but 47 per cent hope to embark on at least one city break in 2025.
However, 62 per cent are planning on ‘holiday hopping’ this year by travelling to one location and flying out of another, to see as much of an area or country as possible.
And to help them map out plans for their getaways, 41 per cent will harness the power of AI to help plan their itineraries – which is a leading travel trend identified in the report.
Multi-generational holidays continue to prove popular, with 30 per cent planning one this year – while 80 per cent of these are ensuring their trips are tailored to appeal to all family members travelling together.
But 38 per cent are choosing holidays where they can run, cycle, and hike in a new destination.
In fact, this trend is particularly fashionable with younger holidaymakers, with 65 per cent of Gen Z and millennials organising their holidays with their favourite physical pursuits in mind.
Kenton Jarvis, easyJet’s CEO, added: “We are always responding to new trends to ensure we offer what our customers are looking for, with many of those uncovered in our new travel report also coming through in customer behaviour.
Holiday packing tips
Jemma Solomon, aka The Label Lady has got 5 packing tips to help you get organised for your next holiday.
1. Write a list
Think about all the essentials you need to take with you; suncream, medicine, a few games for the kids, beach towels, and write everything in one list, which you can tick off as you add it to your suitcase.
Or for complete ease, try Google’s AI app – Gemini – which will create a list for you and help you not over pack.
2. Involve your kids
Jemma said: “My girls are getting older, they’re 11 and nine, and they enjoy helping to pack. So I send them a list, and say ‘this is what you need’ and they follow the list.
“And then I give them a rucksack each – and say to them ‘you can have whatever you want in there as long as it’s not liquid’, and they can take that on the plane. And that’s their ‘home away from home’ items.”
3. Try a hack or two
She said: “I think they all work, but for different reasons – and you’ve just got to pick the right one for your trip.
“Rolling your clothes is really good to stop your clothes from getting creases. And if you’re trying to get a lot of items into your case, it’s a space saver.
“Packing cubes are great – for example, I’m going on holiday with my three kids and we’re all using the same suitcase for our clothes.
“These handy compartments let you separate your clothes, toiletries and tech into designated cubes, maximising luggage space by keeping your items compressed and neatly stacked.
“I love taking them abroad with the family and it means my kids can easily take charge of their own items once we’ve arrived.”
4. Decant beauty products
Do you really need to take full-size bottles of shampoo and conditioner with you? The beauty industry has evolved so much, you can now buy shampoo bars or sheets – which are much lighter and smaller.
Or, if you’ll be popping to the shops when you’re abroad, consider buying some items when you arrive.
5. Get organised before you come home
Jemma said: “When you repack on holiday [before coming home], the trick is to separate clean from dirty clothes.
“Also pack it in some form of order – so lights, darks, colours for items that need washing, or if you wash your clothes by person in the household, piles for each person.
“Then you can put it straight into the washing machine. Do it straight away, don’t leave it.”
“Ultimately, we know how much people value their holidays and it is clear that they are considered not just a priority but essential to so many.”
It also emerged 66 per cent are considering a musical holiday, where they are combining watching their favourite acts in action while visiting a new destination on the continent.
But 55 per cent are being inspired to pick locations to holiday in based on their favourite TV shows, which rises to 81 per cent of Gen Z.
Although, for 73 per cent, nostalgia is playing a big part in the travel plans as these are considering revisiting a childhood holiday destination in 2025.
Garry Wilson, CEO of easyJet holidays, concluded: “Whether they want to fly and flop, discover a new city, travel solo or with extended family, we’re pleased to see the top 2025 trends, evidenced by our Great British Holiday Audit, mean we will continue to deliver for our customers in 2025 and beyond’.”
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