AN ICONIC British tea company has been sold after collapsing into administration after 120 years.

Vapes and drinks manufacturer Supreme has confirmed that it has snapped up Typhoo tea.

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The historic drinks business officially appointed administrators last week after a two-week search for a buyer.

Supreme has said that rescue talks are at “an advanced stage”, but it is not certain an acquisition deal will be completed.

In a statement issued today, the manufacturer said: “Supreme is pleased to announce the acquisition of the trade and selected assets of Typhoo Tea Limited (“Typhoo Tea”), a long-established and well-known British tea brand, for a total cash consideration of £10.2 million (the “Acquisition”) out of administration.

“The deal includes Typhoo Tea’s stock and trade debtors with a book value of £7.5 million and Supreme expects the integration of the business to proceed without disruption to existing operations or customer service levels.”

The move is part Supreme’s efforts to grow its drinks and nutrition operations as it reduces its focus on vaping ahead of a government clampdown on disposable vapes due next year.

Sandy Chadha, chief executive officer of Supreme, said: “The acquisition of Typhoo Tea marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family.

“I believe Typhoo Tea will thrive under our ownership, further benefitting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business.”

Typhoo, which is one of Britain’s oldest tea companies, warned earlier this month it was heading towards collapse as it raced to find a buyer and pay off mounting debts.

When a company enters into administration, all control is passed to an appointed administrator.

The administrator has to leverage the company’s assets and business to repay creditors any outstanding debts.

Risk and financial advisory company Kroll had been put in charge of a rescue deal for the business.

Supreme specialises in fast-moving consumer goods (FMCG) is a potential buyer.

It supplies products to shops such as B&M, Home Bargains and Poundland, as well as major supermarkets.

Dave McNulty, chief executive of Typhoo, previously told The Telegraph he was hoping the process would result in a buyer being found.

Typhoo became known for its classic slogan of “you only get an oo with Typhoo” and celebrity campaigns ranging from Nigella Lawson to the late Cilla Black.

But recently, it has been hit by a perfect storm of problems, including declining sales, mounting debts and even a break-in at its Wirral factory last year.

In August 2023, trespassers broke into the company’s former factory in Merseyside and occupied the site for several days.

Typhoo said at the time that they caused “extensive damage” and made the site “inaccessible”.

The company had been trying to sell the factory, in a deal which eventually went through in June 2024.

But Typhoo said the incident made up the bulk of £24 million of exceptional costs that year, and that it had “materially” affected its day-to-day running.

Founded in 1903, Typhoo has long been one of Britain’s best-known tea brands, but the decline in recent years has pushed it to the brink of going out of business.

Since 2021, private equity firm Zetland Capital has been its majority shareholder.

It hired the former head of Burts crisps, Dave McNulty, as its new chief executive in October, while also launching a shake-up of its supply chain.

The overhaul was intended to stop sexual violence against women working on tea plantations in East Africa and resulted in reducing the number of plantations in its supply chain in the region from 300 to just three.

Falling sales

Typhoo has been facing slowing sales, with the popularity of coffee, energy drinks and even bubble tea overtaking the traditional cuppa.

The volume sales of ordinary tea were 53.7 million kilograms in 2021 and decreased to 51.0 million kilograms in 2022, according to Mintel.

It forecasts that the UK tea market will see a slight increase in value sales by 1.1% to £884 million over 2023-2028, despite a forecasted decline in volume sales.

The cost of living crisis has also meant that households are switching from big-brand teabags to cheaper, supermarket own-brand alternatives.

In March 2023, it was revealed that the firm was to shut down its site in Moreton in June of that year with the loss of up to 90 jobs.

It also discontinued some unprofitable lines, “to focus more efficiently on value accretive and profitable lines”.

The company was also hit by supply shortages, which were linked to disruption of shipments through the Red Sea.

Other firms that have filed for bankruptcy or administration

Typhoo is not the first firm to file for administration or go bankrupt in recent years.

Homebase tumbled into administration earlier this month with The Range stepping in to buy 70 sites before administrators Teneo then put the remaining stores on the market last week.

Carpetright filed a notice to appoint administrators in July.

The chain was bought in a rescue deal by rival Tapi but shut the vast majority of stores and cut more than 1,000 jobs.

TGI Fridays closed 35 locations after it crashed into administration.

More than 1,000 staff lost their jobs at TGI Fridays after a deal to save the well-known brand failed to include all 86 locations.

Tupperware Brands, which sells in 90 countries, has filed for bankruptcy in the US.

Last year, Tupperware Brands, a 78-year-old firm, warned it may go bust unless it could quickly raise new funds.

The brand has been facing slowing sales as it tries to target a younger audience.

The Fourpure brewing company placed itself into voluntary administration to “protect itself from market pressures”

In Good Company, the business that owns Fourpure and another craft beer brand called Magic Rock said the move will “protect the brand from future liability, and tough commercial realities in the drinks and hospitality industries”.

Wilko plunged into administration in August last year as PricewaterhouseCoopers (PwC) failed to find a rescue bidder.

The brand name has since returned to the high street though after closing 400 stores.

The Body Shop collapsed into administration in February, with 82 branches closing thereafter.

However, it was pulled out of going bust after being bought out by growth capital firm Aurea earlier this month.

Paperchase, M&Co and Cath Kidston have all fallen into administration since the start of 2023 too.

Last month, cosmetics company Avon filed for bankruptcy after multiple lawsuits and financial struggles.

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