STARS at the MTV Europe Music Awards were showered with £180,000-worth of freebies each — but made a beeline for Greggs jewellery.
Performers including Pet Shop Boys, Raye, Tyla, Teddy Swims and Shawn Mendes were able to take their pick of the luxury haul.
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And while goodies such as a £26,000 VIP trip to the Las Vegas Grand Prix were up for grabs, the surprise hit of the night was the high-street baking giant’s new bling.
It includes £36 gold-plated sausage roll earrings and a £45 jammy heart necklace.
Around 40 presenters and “talent” had swag bags worth £180,000 dropped at their hotel suites.
Other accredited guests and VIPs were given access to the “gifting suite” at Manchester’s Co-op Live arena.
An industry insider told The Sun: “Swag bags have become a big part of awards shows. Brands love the celebrity exposure, while the celebs and VIPs love the blingy treats — it’s a win-win! And the Greggs jewellery went down particularly well, just like its sausage rolls.”
The scale of the MTV EMAs’ giveaway emerged yesterday — a week after Taylor Swift, Sabrina Carpenter and Tyla walked away as big winners.
Other gifts on offer included trips to the Abu Dhabi and Monaco F1 Grands Prix, Rod Stewart’s whisky and Margot Robbie’s gin.
Jewellery, speakers, make-up and Man City tickets were available — along with Manchester brands and designers.
David Batchelor, of Nugget Events which pulled together the mega haul, said: “This wasn’t just a freebie fest — it was about shining a light on small businesses, minority-owned brands, and companies making a difference.”
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MTV EMAs 2024 winner’s list
Best Song: Sabrina Espresso
Best Video: Taylor Swift ft Post Malone – Fortnight
Best Artist: Taylor Swift
Best collaboration: Lisa ft. Rosalia – New Woman
Best New: Benson Boone
Best Pop: Ariana Grande
Best Afrobeats: Tyla
Best Rock: Liam Gallagher
Best Latin: Peso Pluma
Best K-Pop: Jimin
Best Alternative: Imagine Dragons
Best Electronic: Calvin Harris
Best Hip Hop: Eminem
Best R n B: Tyla
Best Live: Taylor Swift
Best Push: Le Sserafim
Biggest Fans: Lisa
Best US: Taylor Swift
Best UK and Ireland: Raye
Best Swiss: Nemo
Best Australian: Sia
Best Canadian: Shawn Mendes