TESCO has unveiled its Christmas advert for 2024 and it could be a real tear-jerker for some.
The heart-wrenching film features a man called Gary who is trying to navigate Christmas while mourning the loss of his grandmother.
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The festive reel brings to life how Christmas can be an emotional time for many people.
Set to the tune of Melancholy Hill by Gorillaz, the ad opens with Gary visiting his grandfather and the camera pans to an image of his late gran.
As the star of the advert gets up to leave, his grandfather hands him a packet of Tesco gingerbread men.
When Gary takes a bite of the biscuit, his world is transformed into a magical landscape when a gingerbread scooter driving past bursts open with candy canes and sweet treats.
But viewers quickly see this magical world start to crumble as his Christmas spirit dips when he thinks about the absence of his grandmother at this special time.
He then decides to rekindle a tradition of building a gingerbread house; something he used to do with his grandmother.
Viewers then see Gary and his grandfather unite to relive
the tradition – and their home-made biscuit build takes pride
of place on the Christmas table.
Here viewers get a glimpse of Tesco’s Christmas range including
a turkey and pigs in blankets.
The ad concludes with the family sitting down to enjoy their Christmas meal.
Their festive spirit peaks and we can see the exterior of Grandad’s house transform into gingerbread too.
Becky Brock, group customer director at Tesco, said: “We want our Christmas campaign to connect people with the joy of moments that help feed our Christmas spirit and showcase how Tesco can help you do just that.
“We appreciate that even if you love Christmas, there can be
little things that eat away at your Christmas spirit as well as things that help to feed it.”
Tesco has also announced a 10p donation to charities Trussell and FareShare for every gingerbread product sold this Christmas.
The advert will air during ITV’s Martin Lewis Money Show and Channel 4’s Great British Bake Off.
Tesco Christmas adverts through the years
The ad is similar to its 2023 reel, which featured a Dad transforming into a Christmas tree, only this time it is gingerbread men.
The year before that, Tesco’s ad was centred around highlighting how affordable its goods were to buy.
In 2021, its advert was set to the tune of Dont Stop Me Now by Queen and it aimed to encourage customers to enjoy the holidays following the pandemic.
Meanwhile, its 2020 advert joked that no one was on the naughty list after it had been a difficult year due to the coronavirus.
Christmas at Tesco
Tesco is rolling out a number of festive treats for shoppers to enjoy this Christmas.
This includes pigs in blanket-flavoured stuffing balls and Chef’s Collection morello cherry chocolate delice.
Tesco also revealed its meal deal range which is already available to shop in stores.
The supermarket has something for everyone – with options catering to meat-eaters and veggies alike.
Sarnies making their debut in the range include Tesco’s new Christmas Cracking Currywurst Sub – available for £3 on its own, making this meal deal a stellar saver.
The festive sandwich is filled with juicy pork sausage, smoky caramelised onions and tangy curry ketchup, wrapped into an egg-glazed sub roll.
For £3.25, the new Ho-Ho-Hog Wrap comes with low-cooked pulled pork seasoned with fennel and garlic.
It’s paired with rosemary gravy mayo and a crunchy apple slaw and wrapped in a tortilla.
Veggies can enjoy the new Plant Chef Christmas Veg Fest Wrap for just £3.
It features roasted carrots, parsnips, and spiced red cabbage, topped with vegan gravy mayo and is tucked inside a spinach tortilla.